We had the good fortune of connecting with Kherwin Nurse and we’ve shared our conversation below.

Hi Kherwin, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business was first finding a way to express or channel all of my experiences and expertise to create something that can be experienced by the world. I also thought about having an outlet where I can bring my creative ideas into fruition being a natural creator, this was essential, and needed to be a major component of any business that I start. Lastly being able to control my own destiny or success is very important to me and starting a business is one of the best ways you can guarantee that.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At our core Aurescents was born out of a desire to introduce more men to candles and scents. I first saw that many men enjoyed candles but did not like the scents that were presently available or couldn’t find any that represented them. So, I set out to create a company that exemplifies having a space that reflected their mood, vibe, how it should smell, while also aesthetically fitting their spaces.

Our first challenge which is usually a difficult one when you are one of the first to do anything, was finding a way to educate our customers on something which there previously wasn’t much information on. I also wanted to incorporate culture into it. I figured out the best way to do this, was to name each of our scents after moments of culture which would also describe the smell of the vibe or space. This would help our customers choose the right product for their vibe whether they were a beginner or a seasoned connoisseur.

This was incredibly hard to do at first since it required months of research to combine different fragrances to create the vibe. I also wanted customers to feel the vibe or name of that scent in addition to smelling it. After perfecting the first and our best selling fragrance “Mancave,” my next biggest challenge was sourcing. All of our candles and aroma sprays are handmade, but finding suppliers for jars, wooden wicks, and lids proved to be a difficult challenge. I went through countless manufacturers testing samples, designing labels, packaging, and ingredients to create the vision that we have now. I wanted our products to feel like a luxurious experience and also fit the spaces that they are in as a statement piece. This required me finding the highest quality materials that aesthetically looked great as well. There were many lessons learned along the way, but the biggest takeaway is to never compromise on your end vision no matter how many times you have to try to get there.

Our vision is to be the pioneers and leaders in the space by continuing the provide the vibe and scents for the culture.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
ZNB Consulting Group

Website: Aurescents.com

Instagram: Aurescents

Twitter: https://twitter.com/aurescents

Facebook: facebook.com/Aurescents

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.