We had the good fortune of connecting with Kev Choice and we’ve shared our conversation below.

Hi Kev, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business was always to have more creative control and also to dictate my own path as an artist an entrepreneur. Coming from the Bay Area, we have always had an independent, DIY, approach to business, music, and all things in general.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is based around my music, being a pianist, producer, composer, lyricist, and band-;leader. I think what sets me apart from other is my ability to cross boundaries of different genres from Hip-Hop, Jazz, Classical, and R&B. Also, me studying music in school and obtaining a Master’s Degree also gives me a deeper understanding of music that helps set me apart from others. I’d also include my passion and dedication to creating art that is pushing boundaries and also bringing something positive and uplifting into the industry. I’m most proud of that fact that I’m continuing to grow as an artist and my dedication to continue to learn and be a student of the craft is continuing to open doors and provide opportunities for me. I’m also proud that I’ve been able to bring Hip-Hop music into symphony spaces, while staying true to the essence of Hip-Hop culture. It definitely hasn’t been easy and I think because off how unique of an artist I am, its been harder to get into certain spaces and get acceptance from some in the industry. The main lesson I’ve learned is stay true to my self and true to the craft and everything else will work itself out. You also have to have a lot of confidence and focus on staying creative, while also looking at the business aspects of the industry. I want the world to know that I have something special to offer and will always present high level music and art that will reflect a certain level of consciousness.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout definitely goes to my family. People like my children, brothers, father, cousins, my children’s mothers, sisters, and close friends really support me in all my efforts and have enabled me to be focused on my career. My family keeps me grounded and encouraged and also is the reason I strive and work so hard. I’d also include community in that. My community in Oakland also inspires and motivates me and gives me that drive towards success.

Website: https://kevchoice.wordpress.com

Instagram: @kevchoice

Twitter: @kevchoice

Youtube: https://www.youtube.com/@kevchoiceTV

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