We had the good fortune of connecting with Keshia WHite and we’ve shared our conversation below.

Hi Keshia, what role has risk played in your life or career?
Taking risks is necessary for a full life and career. There’s NO WAY you can predict what will and won’t work in your life before you take action. You have to try different things and learn from your mistakes and you’ll eventually get the results you want. If you’re waiting for predictability because you’re afraid of taking a risk, you’ll be stagnant in your life or career forever. At some point, if you want to start a business, change careers, learn a new skill, go after the relationship you want, etc., it’s going to require some risk. I was terrified to quit my last corporate job in 2018 to take my business full-time, but I realized that I had to take the risk or I’d be stuck in the endless cycle of going from job to job that I hated. (It was a calculated risk because I had six months of living expenses saved up and I had skills in website design that I knew I could charge a premium for in my business to make money quickly. But it was still scary.) I know that without taking that risk, I’d still be making cold calls in a sales job I’d hate, so I’m happy I did it! lol

What should our readers know about your business?
I’m the creator of an online course called, The Successful Service Provider, that teaches service-based business owners how to attract, book, and impress premium clients in their businesses. I started my business in 2014 as a lifestyle blogger, who wanted to learn web design to someday offer as a service in a full-time online business. I spent several years hardly making any money selling my services online and trying to “side hustle” on the side of my 9-5 in corporate sales. I struggled to book web design clients and I undercharged because I didn’t understand what to do to attract clients who would pay my worth. I eventually got a sales job in a software company that sold marketing software for entrepreneurs in 2017 and that totally demystified entrepreneurship for me and it taught me a lot about online marketing. I learned what to do to attract clients and I gained more confidence in my ability to start a successful business. I quit that job in 2018 and after leaving corporate, I ended up getting overbooked with $2,000 clients (after barely being able to get a $500 client before) and I quickly raised my web design rate to $5,000. I’ve been a full-time entrepreneur for almost three years now. Now, I’m happy to use the knowledge I gained the hard way over the years to help new service providers who are where I used to be back in 2014, so they can learn how to book the clients at the rate they deserve much faster than I did! You don’t have to have decades of experience to get paid well for your services as an entrepreneur. It’s absolutely possible to charge a premium, even as a beginner, as long as you deliver excellent work and service to clients and you know how to brand and market yourself as a premium-level expert. And that’s exactly what I teach in my program now!!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love being outside and the arts! So I’d definitely take them to the Beltline and Piedmont Park for a walk or bike ride. And then I’d take them to get food afterwards at Krog Street Market. My personal favorites there are Fred’s Meat & Cheese and Jeni’s Ice Cream! I’d also take them to the High Museum for the Friday live music night. I love art and live music and it’s great to explore the museum on a vibrant night like that with a cocktail in hand. I also love the new IPIC movie theater in Midtown, so I’d take them there for a movie and a delicious meal. And lastly, I’d take them to Ponce City Market for a wine tasting at City Winery, shopping, and then dinner at one of the restaurants there. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
When I was trying to figure out my next move in life in 2018, right before quitting my job, I listened to the book “Millionaire Success Habits” on Audible by Dean Graziozi and it totally shifted my perspective on my ability to CREATE the life I wanted to live. Prior to that, I viewed my life as a set of circumstances that just “happened to” me and I didn’t fully embrace the power I had to create that life I wanted by creating a vision and taking action to make that vision a reality. That book inspired me to create a new vision for my life, which eventually led to me quitting my last corporate job in 2018 and since then, I haven’t looked back! I’d like to dedicate my Shoutout to that book because without it, I would probably still be stuck in small, limited thinking about what’s possible for myself.

Website: https://www.keshiamwhite.com/

Instagram: https://www.instagram.com/keshiamwhite/

Linkedin: https://www.linkedin.com/in/keshiamwhite/

Twitter: https://twitter.com/keshiamwhite

Facebook: https://www.facebook.com/keshiamwhite

Youtube: https://www.youtube.com/channel/UC7BVTwiycznDB3k8sBeG58w

Image Credits
Images by: LaJoy Photography

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