We had the good fortune of connecting with Keisha Paul and we’ve shared our conversation below.
Hi Keisha, can you walk us through the thought-process of starting your business?
Starting my own business did not begin with me writing an elaborate business plan or being excited about creating a website. It actually started with my life going in a new direction. The only thing is, I did not know what was happening to me at the time. But there I was, relocating from my home and now living with my family. It was a very humbling experience because now I had to rethink everything! So, for the next year, I put a lot of thought into what I wanted to do to really get my life back on track. And while at work one day, I saw a video online about a young woman who sold beauty products and hair extensions. And I thought to myself, I can do that! I have always thought about owning my own business. But I knew it had to be something I was passionate about. And all things hair has always been a favorite of mine. So, I started envisioning what my brand would be and what it would stand for. I did not just want to sell hair extensions. I wanted to build a network of services that women could depend on and look up to. And in sharing my story and my difficulties in building a brand, it allowed me to connect with other women who had similar struggles; and how putting their energy into planning a business gave them a new focus and direction in life. That is when I realized that I had to move forward and start planning the launch of HookedOnBundles Virgin Hair.
Alright, so let’s move onto what keeps you busy professionally?
Within the past five years, I have tried to learn as much as I could about the hair industry. And I am still learning every day! But after some time, I did well enough to pay for multiple photoshoots and hire models to wear my hair and promote my brand. Next came my first professionally designed website and packaging. HookedOnBundles now had a custom look and feel! I felt so accomplished to reach these milestones. But I knew this was just the beginning.
So, I took a step back and really focused on what I wanted. And that is when I learned an unbelievably valuable skill of tuning out the noise. And what I mean is, social media can be a great place to not just find customers, but also a place to find businesses that offer services that you need to help grow your brand.
I have learned to always take my time and do my research before I consider working with someone. I have also learned that the person with the loudest voice and the most ads on Instagram or the most likes on a post is not always the best choice. What does their company stand for? How do they interact with me as a potential customer? What feeling do I get when I talk with them? Are they asking me questions that resonate with the vision that I have for my brand? These are the things I think about before I decide to work with anyone.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Our first stop would be Spruce Street Harbor. It’s like an urban beach located on Philadelphia’s waterfront. It makes for cool, summertime memories, with colorful hammocks, floating gardens, beautiful trees with colorful hanging lights, and great food from some of Philadelphia’s most popular restaurants. It’s transformed during the winter months into a holiday village; filled with ice skaters, hot chocolate and concerts surrounded by warm barn fires. It’s really a magical place.
The local shops along 13th and Chestnut would be our next stop. You can find everything from items made by popular designers to up-and-coming local artists. It’s a great place for shopping and finding trinkets that are unique to the area.
And my bestie’s trip would not be complete without stopping for one of our famous Philadelphia Cheese steaks and soft pretzels. There are a lot of fun things to do in Philadelphia!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my shoutout to my grandmother Dorothy. She was the sweetest and warmest person in the world and one of my biggest advocates for me starting my business. She always did what she could to help me because she believed in me. And that means a lot. She recently passed away in October of 2021 and our family is missing her so much. But I know, God willing, I will see her again one day.
I want to also acknowledge my mother and brother for being my “boots on the ground” and always having my back. My mom has always been by my side through thick and thin. She taught me that I can do anything if I just work hard enough at it and to keep God at the front and center of my life.
I also want to thank my cousin Tamika for styling me for photoshoots and dates! Lol! And for providing food and her tasty cupcake creations for our events. And to her daughter Kyla (my little angel) for always being there to help in whatever way she can.
And lastly, I want to thank my team, World of Grandeur (brand management), my brand ambassadors and social media influencers for doing such an excellent job representing HookedOnBundl
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