Meet Katrina Julia | Multi-passionate Creator, Traveler, and CEO

We had the good fortune of connecting with Katrina Julia and we’ve shared our conversation below.

Hi Katrina, can you walk us through the thought-process of starting your business?
The thought process behind starting my own business included a mixture of faith, transformation, and aligned action.

Step by step, my own transformation to create a life and business I love helped me see clearly to help others create and scale a life, business and community they love.

As I walked (and continue to) walk from fear to faith, self hate to love, corporate to calling, devaluing to purity, pain to purpose, lies to love, and bondage to freedom, I constantly transform and level up as a leader. The business has no choice but to as well

In 2015, from my faith, life experiences, and seeing a future of what it could be like, I began to outline an all in one lifestyle brand with health, wealth, and business with online and live experiences, influencers, brands and fundraisers. With convenience in mind, tips, tools and tech all included.

I am now six years in and a lot has changed and continues to. Not only with the online portion, but the live portion.

The biggest factors are and continue to be day by day is faith, transformation and action. The choice to fight. The choice to pursue passion and purpose for people first and then profits. The determination and drive to never ever quit.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Casting Vision I saw the vision of wanting to create an all in one lifestyle brand with health, wealth and business with tips, tool sand tech integrated. This was step 1 and version 1.0 of the company was born in 2015. We started with the website and launching an event to give back to end homelessness.

I quickly realized that if we offered more with online programs, experiences, and brand solutions, we could give more. Big challenge #2 was born in 2015. I focused on strategy with foundation of media and content. This transitioned to stability with revenue streams. Finally, a clear road map with a vision for growth.

Tips: Create a Vision for Your Life and Business. Hold on to it. The rest will follow.

Third Big Challenge: Strategy, Structure, Systems
This step led to the next challenge of structure and systems. I knew I wanted a platform that was over 75% online and scalable. As a result, I invested in myself, education and community.

All along the way, I invested in massive education in entrepreneurship. This included trainings with Herbalife Nutrition, Brendon Burchard, Strategic Coach, Chalene Johnson. We also invested in community and influencer marketing for feedback. This started in 2016.

Tips: Think about what skills you lack. Learn and keep learning.
Ideas: Communication, money, mindset, media to name a few.

Social Media and Influencer Marketing
2014 and 2016, respectively were the start of learning social media and influencer marketing extensively. I and we set intentions for the type of community and media we want from the beginning. We want a community focused on creating what they love, a business they love and freedom in all forms.

I saw how most influencer marketing companies were doing short-term collaborations e.g. dating. I saw the results that some were getting with short-term approaches and immediately insights came to me.

I knew from my past repeatable results in corporate America in >7 industries of >1000% ROI and over 8 figures annually that the key is intention, alignment and value with long-term relationships. Any where I looked I didn’t see any long-term influencer marketing campaigns with brands.

I didn’t see any brand doing it or any platform doing it. I thought to myself this is like the dot.com bubble. Sooner or later brands will see that some social media influencers have reach and don’t get any results, some have engagement and don’t get results, and some are in the sweet spot of reach, engagement and results.

I knew what we wanted. I set out on a mission to align our community and get results. I tested over 50+ platform from 2016 – currently. We have now connected with over 25,000 influencers and over 400MM in reach in <3 years. We are now focusing on results, conversions and sales at every level.

We created our own platform for lifestyle transformation and entrepreneurship campaigns in 2017 with short to long-term campaigns. We started outlining and tracking metrics from the beginning. We now work with brands with wellness, media, lifestyle and travel. Our team is scaling. We constantly evolve.

Tips: Trust Your Gut.
See the Long Term Vision.
Don’t be afraid to go against the grain.
Set intentions for the community and results you want.
Track your results. Learn and evolve.
Don’t Ever Quit

Testing, Execution and Scaling
In 2016-2018, we set up an online freebie transformation library, mastermind, and courses. We also launched our hands-on lifestyle workshops serving brands like WeWork and Airbnb among others.
In 2016, we launched our national and global retreats. We began with Costa Rica. We have since hosted Cuba, Barcelona, London, Atlanta and more on the horizon. We continue to expand and evolve with communities and brands in every way.

Tips: Implement Your Ideas.
Test. Get Feedback. Grow.
Recognize You Are Not For Everyone.
Everyone is Not For You.

Stable Cash Flow
Did I mention yet that being a creator and founder is not for the faint of heart or mind? In case you missed that the first time. When we work for someone else or have a side hustle it is easy to play the blame game. It is easy to get weak in the mind when we get things handed to us over and over. It is easy to not think about marketing, media, and pipelines when someone else is doing it.

When you become an entrepreneur and you are forced to face yourself, you ultimately are left with two choices. Those two choices are get better or quit. You get to learn to take 100% responsibility for everything in your life – mindset, health, wealth, business, time, travel. ALL OF IT.

There are many reasons why people don’t do it. The bigger your dreams and destiny, the more trials, tests, and tragedies come at you. Period.

It is who you get to become in the journey to withstand the dream and destiny. When the destiny was born, you were a baby too. When the destiny arrives, you are able to withstand anything because you have become the fire. Each and every year we took more action.

In 2018 – currently, we simplified and amplified business to consumer marketing and launches. In 2019, I started personally waking up at 5am or earlier. I chose to show up everywhere and add value like I want my community to show up for us and themselves. We expanded platforms and traditional media.

We got published on Thrive Global and other publications. I published lifestyle books.
I and we consistently started working with brands and having multiple six figures in pipelines building towards the vision of impacting millions and giving back. We launched our internship and team program. We chose to showcase what it is like to tell the real-deal of what it takes to build a brand and create a community.

I am currently part of 5+ communities to challenge myself. This includes our Passion City church community, Herbalife Global Nutrition, Get Snatched, Content Communities, Travel Group, Airbnb Atlanta Community, Boss Babe to name a few.

Tips: Get Clear on Goals.
Know What You Want in Every Area of Life.
Write Down Your Goals.
Speak Them Outloud Daily
Communicate with Your Community
Have a WarBoard Visual to See Your Action
Create with Other Communities & Collaborate
Align to Goals Daily

Freedom In All Forms
I believe in freedom in all forms. Freedom of expression, time, location and financial freedom. This terrifies a lot of people because it exposes their limitations and limiting beliefs. People react in interesting ways to say the least.

I made a decision to hold fast to dreams, desires and freedom no matter what. I made a decision to love no matter what even when sometimes its from a distance and involves lots of prayer. I know I cannot do this walk daily without my creator, son and spirit.

The dreams years ago I had I could walk without our creator or so I thought. The guidance to my true self or true north was always there, even when I did not believe, feel or see it.

I love to travel. I was in over 4 countries by the time I was two. I have now traveled to over 25 countries and host retreats. Travel and freedom sets my soul on fire.

You may imagine walking in freedom of all forms is a daily internal challenge and opportunity for growth as I evolve as well as with people. It’s accepting the journey to transformation and inspiration never ends.

This continues now with global travels 2021 to 2022 ish at least before returning to Atlanta again

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Centennial Olympic Park

I recommend you start your day bright early here. It opens at 7 am the majority of the year.
Make sure and check before you go.

Centennial Olympic Park first opened in 1996 with the Summer Olympics. It was the world’s gathering spot. I can only imagine how amazing it was to be here then. It now hosts festivals, live entertainment, and various activities for children.

I love the dancing fountain especially when they play music. I went recently on Monday to enjoy the city. I’ve also taken my mom here when she comes to visit!

It’s right by the Marta Line, Skyview Atlanta, Georgia World Congress Center, and Georgia Aquarium, Civil Rights Museum.

Estimated time to walk, run through the fountain, and take some pictures for Instagram:
<2 Hours

Skyview Atlanta

After you visit Centennial Park, you may want to see one of the best views at Skyview Atlanta.
It’s right across the street and will see it everywhere you turn while you are in the park.

I went on it once one of the times my friend, Angela came to visit me in Atlanta.

Estimated time to visit, take pictures, and post on Instagram: <30 Min
*If you go on weekends or heavy travel times e.g. Summer, times may be longer.

CNN Studio Tours

You will love the 50 min exclusive, behind-the-scenes access to the world headquarters of CNN with this tour experience. You will get an inside look at how a live broadcast is produced and more!
They offer a VIP tour and a HLN Morning Express Thursday’s at 8:30 am with Robin Meade.

She’s the longtime anchor of HLN’s “Morning Express with Robin Meade”, a New York Times best selling author & a singer-songwriter with 2 albums to her name. She’s also known for covering the inaugurations of President Obama (2013) & President Trump (2017) on location, and hosting “Ask Oprah’s All Stars” at the mogul’s request to help kick off the OWN network (2011).

I’ve been to the CNN Center twice for a tour. Once with my friend, Janelle McCalla when she visited in 2010 before she passed away in 2013. The second time with my mom. I recommend the tour. It’s interesting to learn about CNN and have the exclusive behind the scenes tour.

Photo Tips:

Make sure you take a picture going up the escalator with the CNN sign and globe in the background

Take a picture by the CNN walls either outdoors outside the food court at the ground level, and/or facing Centennial Olympic Park by Omni Hotel.

Estimated time to visit, take the tour, post on Instagram:
and eat lunch at Chick-fil-A at the food court: <2 hours

*If you go on weekends or heavy travel times
e.g. Summer times may be longer.
*Chick-fil-A is closed Sundays

National Center for Civil and Human Rights

If you walk back across Centennial Olympic Park, you will see the complex with the National Center for Civil and Human Rights, Georgia Aquarium and the Coca-Cola Museum all next to one another.

When you visit the National Center for Civil and Human Rights, bring tissues. The center is designed with the heart of humanity at its core. You will explore the fundamental rights of all human beings. You will leave empowered to join the conversation in your community. Most importantly, make an impact to transform our world.

I went last year for the first time on a weekday (I love to break up my days with fun activities). I loved my visit. I felt informed, transformed, and inspired. On one of their experiences, you sit down and put headphones on your ears (that’s all I will tell you), I bawled like a baby and my heart broke.

I also connected deeply with the refugee wall as I was born in Poland, left Poland at 6 months old, and lived at a refuge camp for almost a year in Italy with my parents. As I read the stories, I imagined what it was like for my parents then.

The center share stories and immerses you in experiences that embody empathy.
They also inspire a call to action.

Photo Tips:

Take a picture in front of the building. The architecture is awesome.

Estimated time to visit, take the tour, post on Instagram:
90 minutes to 2 hours.

If you started by 8am, by now you are right around 3pm if you are following this guide step by step.

Who else deserves some credit and recognition?
So many! Wow! I always say I am God and community made and doing my part.

I thank Voyage ATL for the second feature.
I thank God, my parents, Dani Johnson, Strategic Coach, Herbalife Nutrition, Mount Paran Church, Circle of Firms, WeWork, Airbnb, Passion City Church, Buckhead Church, Brendon Burchard, Chalene Johnson, BossBabes, Bethany Hamilton -Soul Surfer, Transformation Church, Tommy Newberry and my friends and family who have helped and support.

I have learned, invested, and purchased from all these sources and more that contribute to who I am and what I have learned.

I thank your FIT Life Creation CREATEIT Community every listener, online course participant, influencer, brand, and partner.
I thank every future community creator!

Website: https://www.fitlifecreation.com

Instagram: https://www.instagram.com/katrinajuliafit/

Linkedin: https://www.linkedin.com/in/katrinalifestyletransformation/

Twitter: https://twitter.com/katrinajuliafit

Facebook: https://www.facebook.com/katrinajuliafit

Youtube: https://www.youtube.com/channel/UCs4YQsve1lAvKlBQsD_Nqkw

Other: https://podcasts.apple.com/us/podcast/create-with-katrina-julia/id1332355333

Image Credits
Glamour Shots Tre with Weekend Voyagers Katrina Julia more photos via www.fitlifecreation.com/blog and Google Drive https://drive.google.com/drive/folders/1689mJlCI8rEp5GMa0gPKrRN58zIqvsq9?usp=sharing