We had the good fortune of connecting with Karen Eastwood and we’ve shared our conversation below.

Hi Karen, can you share the most important lesson you’ve learned over the course of your career?
For more than 25 years, I’ve been at the helm of TSE Staffing & Events, navigating partnerships with industry giants like Microsoft, Apple, and IBM, alongside major events such as the Country Music Awards, BET Hip Hop Awards, and Nike All-Star gatherings across the nation. Throughout this journey, I’ve gleaned invaluable lessons.

Firstly, I’ve learned the paramount importance of treating every individual with respect and empathy. From the myriad of exceptional Brand Ambassadors and Talent I’ve collaborated with, I’ve witnessed the enduring value of fostering positive relationships. Their continued collaboration underscores the significance of mutual respect in fostering enduring partnerships.

Secondly, unwavering belief in one’s endeavors is pivotal. Without genuine passion propelling your business forward, its growth may plateau or falter. My fervor for what I do fuels not only my personal satisfaction but also ensures fruitful collaborations with trusted event professionals and esteemed companies.

Lastly, integrity is non-negotiable. Consistently delivering on promises fosters trust, a cornerstone of enduring relationships in any industry.

Today, I’m thrilled to unveil ESPO Hub, an innovative Event Industry Marketplace. This platform seamlessly connects Events, Suppliers, Planners, and Talent, streamlining the event planning process. ESPO Hub not only offers a plethora of gig opportunities and nationwide event listings but also empowers users to effortlessly connect and hire all their event planning needs.

My vision for ESPO Hub is rooted in a desire to streamline the event industry, supporting local talent and vendors while fostering economic growth in communities nationwide. By simplifying event planning and facilitating connections, ESPO Hub aims to keep resources circulating within cities, driving prosperity and development.

Alright, so let’s move onto what keeps you busy professionally?
I embarked on my entrepreneurial journey with just $500 and a bold idea. Though filled with nerves and apprehension, I trusted my instincts and dove headfirst into pursuing my new venture. Armed with a 5 x 7 marketing piece, I traversed the Apparel Mart in Atlanta, diligently distributing my TSE Staffing cards to vendors across two buildings. Despite the exhaustive effort, I managed to deliver over 500 marketing pieces to each vendor’s doorstep in anticipation of the upcoming Apparel Mart show, where I sensed an opportunity to meet staffing needs.

Sure enough, by the following morning, my phone was ringing incessantly with requests for staff to support the imminent Atlanta show. Within that week, I successfully staffed over 100 individuals for the event, marking the birth of TSE Staffing & Events. Within a mere three months, my business had expanded nationwide, propelled by swift growth across various event types and industries.

One of my proudest achievements is mastering the art of event staffing. I’ve developed a foolproof formula that has consistently delivered results, whether managing large nationwide tours spanning over 600 shows in six months or overseeing 150 client meeting programs monthly across multiple time zones and clients. I maintain meticulous attention to detail, ensuring seamless communication and comprehensive event information for all involved. My dedication to excellence in event staffing remains unwavering.

While the early days of entrepreneurship were daunting and fraught with challenges stemming from uncertainty, I persevered by following my intuition and immersing myself in business literature. Upholding integrity has been a guiding principle throughout, anchoring my decisions and actions.

Over the course of 25 years, I’ve accrued invaluable lessons that now serve as pillars of confidence as I embark on yet another entrepreneurial endeavor in the event industry. I approach each day with enthusiasm, embracing the opportunity to nurture ESPO Hub, my latest venture, which has swiftly gained traction nationwide with a burgeoning user base. I am immensely grateful and eager to witness its continued growth and success. Visit www.ESPOhub.com to learn more.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Having resided in Buckhead for 14 years, I have a profound appreciation for the vibrant city life of Atlanta. My ideal itinerary for showcasing the city’s charm would begin with a visit to Intermezzo Cafe, renowned for its exceptional coffee and delectable desserts. Following this delightful stop, I would organize a dinner at one of my numerous favorite eateries, such as Fish Market, Bones, South City Kitchen, Rays on the River, or Canoes. Atlanta boasts an abundance of outstanding dining establishments, each offering its own unique culinary experience.

If tickets to a show at the Fox Theatre were obtainable, that would be an unforgettable highlight. Alternatively, we could venture to a Jazz Bar to savor the soulful melodies of live music. For a change of scenery, a trip to Lake Lanier would be in order, where we could dine lakeside at one of the many charming restaurants. The serene beauty of Lake Lanier, coupled with delectable cuisine and occasional live music, makes for a delightful excursion, offering glimpses of the diverse array of visitors arriving by boat.

An exhilarating white-water rafting expedition on the rapids of the Oconee River would provide an adrenaline-fueled adventure. Atlanta’s city center boasts picturesque parks adorned with splash water fountains, alongside iconic landmarks like the Coca-Cola building, inviting exploration and discovery.

Indeed, Atlanta and Georgia offer a plethora of enriching experiences and attractions, promising endless opportunities for enjoyment and adventure.

Who else deserves some credit and recognition?
I extend my heartfelt gratitude to all those who placed their trust in me to fulfill their event requirements. Furthermore, I am deeply appreciative of the exceptional individuals who persist in their desire to collaborate with me and my company thru the many years. Without the opportunities afforded by numerous individuals and companies, and without the chance to showcase my expertise in orchestrating successful events and meetings nationwide, I would not have achieved the level of success I enjoy today.

Website: www.ESPOhub.com

Instagram: https://www.instagram.com/espohub/

Linkedin: https://www.linkedin.com/company/91168464/admin/feed/posts/

Facebook: https://www.facebook.com/profile.php?id=61556480160494

Youtube: https://www.youtube.com/channel/UCNYmG4nib0OTyW_FJhO1FVQ

Image Credits
I have the rights to all images I have provided. My ESPO Hub marketing team created all images.

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