We had the good fortune of connecting with Justin Cummings and we’ve shared our conversation below.

Hi Justin, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
The idea in the beginning was simply to create a design I like and put on a shirt for just me to wear. I wanted the design stand out and also stand for something. I made one shirt and wore it out a couple times and I overwhelmingly complimented on the designs and how unique it is. That’s when I decided to turn my brand into a business.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Chameleon Label founded in 2016 is a stylish urban clothing brand that speaks for person wearing the apparel. There’s an old saying “Its not what you’re called but what you answer to”. Our Motto, “The Only Label That Matters Is The One You Put On Yourself” is very similar to that old saying. Label Me, meaning I want everyone to know this is who I am, what I stand for, value, or strive to be. That Label can be anything its forever changing as are you as a person. Chameleon Label is the only brand that empowers you with the right “Label Me” design that will label you the way you want to be labeled! There is no other brand like us which almost guarantee you will stand out and be noticed when wearing our apparel.

Who else deserves some credit and recognition?
Shoutout to everyone nationally and internationally that has continued to support my brand and purchased products.

Website: www.chameleonlabel.com

Instagram: @chameleonlabel

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