Meet John Brooks | Owner, Limo Service Denver

We had the good fortune of connecting with John Brooks and we’ve shared our conversation below.

Hi John, we’d love to hear more about how you thought about starting your own business?
When I started Black Car Select, I wasn’t just launching another limousine service in Atlanta — I was building a brand rooted in professionalism, excellence, and trust. My thought process was simple: Atlanta is a world-class city, and it deserved a world-class transportation solution. Too often, I saw people frustrated with unreliable service, poor communication, or impersonal rides. I knew I could offer something better — a premium Atlanta limo service that elevated every aspect of the experience.

From airport transfers to once-in-a-lifetime events, I saw an opportunity to make a difference with service that was always on time, always polished, and always customer-focused. I envisioned a company that would deliver exceptional Atlanta airport limo service and Hartsfield-Jackson Atlanta International Airport limo service, not just for business travelers and tourists, but also for residents needing reliable, upscale transport across the metro area.

Starting Black Car Select also meant recognizing the vast potential of the surrounding communities. I knew we needed to serve not just central Atlanta, but the people of Alpharetta limo service, Marietta limo service, Roswell limo service, Sandy Springs limo service, Decatur limo service, Dunwoody limo service, Smyrna limo service, Peachtree City limo service, Johns Creek limo service, Norcross limo service, Duluth limo service, Brookhaven limo service, College Park limo service, and East Point limo service — each with seamless options for airport limo service from Alpharetta, Roswell to airport limo service, Marietta to airport limo service, and more.

We weren’t just driving clients to meetings or hotels — we were also becoming part of their biggest moments. That’s why I made it a priority to offer the most refined wedding limo service Atlanta and reliable, stylish prom limo service Atlanta — because those moments deserve nothing less than perfection.

As our brand matured, I saw an exciting opportunity to expand even further with our now-signature Atlanta to Augusta limo service, designed specifically for high-profile events like the Masters golf tournament. Offering luxury rides for spectators, players, and corporate guests heading to Augusta National Golf Club became one of the most rewarding — and high-pressure — additions to our business. We made sure every Augusta National limo service provided the same discretion, comfort, and professionalism we’re known for.

I also recognized the importance of luxury and privacy for high-end clients, which is why our black car Atlanta and Atlanta black car service became a cornerstone of the business. Whether transporting executives, celebrities, or families, our focus on detail, discretion, and hospitality made our service stand out.

Through every decision, my thought process was guided by one question: How can we provide the most dependable, luxurious, and personalized Atlanta luxury car service in Georgia? Today, I’m proud that Black Car Select is known not just for being on time, but for being exceptional — from Downtown Atlanta limo service and Buckhead limo service, to long-distance transfers, and every airport limo service in between.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Black Car Select was built on the belief that luxury transportation should go beyond just showing up — it should deliver an experience that is reliable, refined, and rooted in professionalism. Today, we’re proud to be one of the leading providers of limousine service in Atlanta, known for our personalized approach, flawless execution, and deep respect for the people we serve.

What sets us apart from other providers in the area is our unwavering attention to detail. Every ride is crafted to exceed expectations — whether it’s a one-way Atlanta airport limo service, an all-day Atlanta to Augusta limo service for the Masters golf tournament, or a high-touch event like a wedding limo service Atlanta or prom limo service Atlanta. Our team understands that transportation is often the first and last impression of any occasion — and we take that responsibility seriously.

Launching Black Car Select wasn’t easy. Breaking into the Atlanta limo service market meant going head-to-head with long-established operators, all while building our name from scratch. It required grit, sacrifice, and a total commitment to customer service. But by staying focused on our mission — offering premier Atlanta black car service, black car Atlanta options for executives, and elite-level care with our Atlanta luxury car service — we carved out a space where quality truly speaks for itself.

We’ve grown one ride at a time, expanding to serve not just Atlanta proper, but all of the surrounding communities. Today, our coverage includes:

Buckhead limo service

Midtown limo service

Downtown Atlanta limo service

Alpharetta limo service

Marietta limo service

Roswell limo service

Sandy Springs limo service

Decatur limo service

Dunwoody limo service

Smyrna limo service

Peachtree City limo service

Johns Creek limo service

Norcross limo service

Duluth limo service

Brookhaven limo service

College Park limo service

East Point limo service

Each area comes with specialized options such as airport limo service from Alpharetta, Marietta to airport limo service, Peachtree City to airport limo service, and more. Our ability to offer tailored pickup and drop-off solutions has made us the go-to choice for families, professionals, travelers, and event planners across Georgia.

We’re also especially proud of our connection to high-profile destinations and events. Our premium Augusta National limo service and elite transportation for Masters golf tournament transportation have allowed us to serve clients from around the world — with discretion, comfort, and luxury at every turn.

Looking back, the biggest lesson we’ve learned is that consistency matters more than hype. It’s not about one flashy ride — it’s about showing up on time, every time, delivering unmatched professionalism, and building trust over the long term. That’s why whether you’re headed to Hartsfield-Jackson Atlanta International Airport, attending a gala in Midtown, or heading to a business retreat via our Atlanta luxury car service, Black Car Select is the name people recommend and rely on.

We want the world to know that our story is about more than transportation — it’s about delivering peace of mind, five-star service, and making every client feel like a VIP. Black Car Select is here to elevate how Atlanta moves.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting Atlanta for a week, I’d make sure they experienced the city the way it was meant to be — in style, comfort, and with every moment curated to showcase the best of what Atlanta and the surrounding areas have to offer. And naturally, we’d be riding in style with Black Car Select, starting with a smooth Atlanta airport limo service or Hartsfield-Jackson Atlanta International Airport limo service right from the moment they land. Our professional chauffeur would be waiting to greet them, creating the kind of welcome only a world-class limousine service in Atlanta can deliver.

We’d kick off the week in Downtown Atlanta with dinner at Marcel or Bones, two staples for steak and fine dining. Afterward, we’d cruise the city with our black car Atlanta team for a nightcap at SkyLounge or Drawbar in Midtown — showcasing Atlanta’s skyline and energy from above. Using our Atlanta black car service, the ride would be just as smooth and luxurious as the evening itself.

The next day, we’d head to Ponce City Market and BeltLine Eastside Trail to explore shops, grab rooftop lunch at 9 Mile Station, and maybe stop for drinks at New Realm Brewing. Then we’d drive over to Piedmont Park and enjoy a relaxing afternoon before a sunset ride back to Buckhead for sushi at Umi or cocktails at The Garden Room, all comfortably chauffeured by our Atlanta luxury car service team.

Midweek, we’d do something unforgettable — a full-day Atlanta to Augusta limo service for a private tour and dinner near Augusta National Golf Club. Whether or not the Masters golf tournament is in town, the charm and prestige of Augusta National limo service is unmatched. The roundtrip, chauffeured experience makes the journey just as luxurious as the destination.

We’d return to explore the metro area’s best neighborhoods. One day would be dedicated to Alpharetta, where we’d enjoy upscale shopping at Avalon, dinner at Rumi’s Kitchen, and then return via our private Alpharetta limo service to airport ride option — just to show off how smooth local travel should be. Another evening we’d head to Roswell for boutique bars and Marietta for its historic square, each supported by our Roswell limo service to airport, Marietta to airport limo service, and other surrounding-city transfers like Peachtree City limo service, Johns Creek limo service, Norcross limo service, and Sandy Springs limo service.

For nightlife, we’d venture into Midtown and East Point, catch a show at The Fox Theatre, and finish with late-night eats at The Varsity or Waffle House (an Atlanta rite of passage). Every ride home — whether from Brookhaven, College Park, Decatur, Dunwoody, Duluth, Smyrna, or Highlands Ranch — would be safe, elegant, and timely thanks to our round-the-clock airport limo service from Decatur, Brookhaven to airport limo service, and beyond.

To close the trip, I’d book our prom limo service Atlanta fleet for a celebratory “just because” evening and a surprise luxury ride for a farewell dinner at Canoe by the river. Even though it’s not prom, there’s no better way to show someone the five-star side of Atlanta.

And throughout the week, Black Car Select would ensure the journey is just as memorable as the destination. Because whether it’s a special event, a casual night out, or a luxury day trip, we’re here to redefine what Atlanta limo service truly means.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
At Black Car Select, I’ve always believed that no success story happens in isolation. From the moment I decided to build a premium, client-centered limousine service in Atlanta, I knew it would take more than just vision and hard work — it would take support, trust, and the guidance of others. That’s why this shoutout goes to the people behind the scenes who helped bring this brand to life.

First, I want to recognize the small business mentors and entrepreneurial peers who supported me in the early days. Their advice gave me the confidence to build a company that could stand out in a crowded market, offering not just Atlanta limo service, but a standard of excellence that clients now expect from every Atlanta airport limo service, Hartsfield-Jackson Atlanta International Airport limo service, and Atlanta black car service we provide.

I’m also incredibly thankful for our loyal customers across the metro area — from the families who continue to book our prom limo service Atlanta and wedding limo service Atlanta, to corporate professionals and travelers who rely on our black car Atlanta and Atlanta luxury car service every day. Their trust is what keeps us going.

Of course, I couldn’t do this without our dedicated chauffeurs and team members. Their professionalism and pride in every ride — whether it’s a quick transfer or a full-day Atlanta to Augusta limo service during the Masters golf tournament — is what allows us to consistently exceed expectations. From delivering seamless Augusta National limo service to serving families heading out for celebrations, their work is the heartbeat of our success.

We also owe much to the communities we serve. Our expansion across the metro Atlanta area wouldn’t have been possible without the warm reception from cities like Buckhead limo service, Midtown limo service, Downtown Atlanta limo service, Alpharetta limo service, Marietta limo service, Roswell limo service, Sandy Springs limo service, Decatur limo service, Dunwoody limo service, Smyrna limo service, Peachtree City limo service, Johns Creek limo service, Norcross limo service, Duluth limo service, Brookhaven limo service, College Park limo service, and East Point limo service — each now part of our growing family with tailored options like airport limo service from Alpharetta, Peachtree City to airport limo service, and so many more.

This journey has been about more than transportation. It’s about building relationships, serving with integrity, and delivering unforgettable experiences across Georgia. So to every client, every mentor, every team member, and every city that welcomed us — this shoutout is for you. You’re the reason Black Car Select has become a leader in Atlanta limo service and beyond.

Website: https://www.blackcarselect.com/

Instagram: https://www.instagram.com/blackcarselectlimoatlanta/

Twitter: https://x.com/bcsatlanta

Facebook: https://www.facebook.com/people/Black-Car-Select-Limo-Service-in-Atlanta/100094531692789/

Yelp: https://www.yelp.com/biz/black-car-select-atlanta?osq=Black+Car+Select

Youtube: https://www.youtube.com/@BlackCarSelectAtlantaLimo

Other: https://g.co/kgs/UN3hVnR

https://www.blackcarselect.com/atlantalimoservice

Image Credits
Laura Parsons of Black Car Select Limo Service Atlanta