We had the good fortune of connecting with Joel Blackstock and we’ve shared our conversation below.
Hi Joel, is there something that you feel is most responsible for your success?
Looking to the future and seeing the way the industry is going is the most important thing that you can do as a business owner. The cognitive behavioral therapy and supportive counseling of the past was proving inadequate to treat serious trauma. We saw brain based medicine, like brainspotting, and experiential therapies as the future of trauma treatment. These techniques treat the root of trauma in the subcortical brain. Younger and more discerning consumers will demand these thorough and personalized forms of therapy.
We didn’t not want to have the generic therapy clinic with the Target furniture in the rooms, Zen rocks and copy about safe spaces on the website. We wanted our style to communicate cutting edge clinical practice but also a style that communicated creativity and authenticity. Our brand integrates the modernism of cutting edge neuroscience and also the tradition and spiritual component of depth psychology.
We wanted to be a comforting and welcoming environment that was creative and engaging. Younger people have less stigma around LGBTQ+ and gender issues and need to know that staff are knowledgeable and accepting. Trauma patients need a cozy and comfortable space to feel understood. We also wanted to communicate that therapy is a part of life and growth for all people. We do state of the art trauma therapy but you do not have to have PTSD to come to therapy. You can be a thought leader or a creative who wants to better understand aspects of themselves. All of these were things that we considered when we designed our style.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
It’s really hard to be an ethical business owner. There are certain kinds of businesses that I could run blindfolded, but I don’t want anything to do with those businesses or how they treat their employees and partners.
It’s one thing to talk a good game about being a good leader, but the truth is that it is really hard to do that consistently and also make a profit.
I am proud that the people who work with Taproot make more money than if they were in individual private practice. That is what I strive for. I don’t believe in taking a chunk of a person’s salary just because they’re young and you have the means to afford the infrastructure, and they don’t. I believe that as a business owner, if you’re going to benefit from someone else’s labor, then you should think really hard about that value proposition.
If people aren’t doing better with you than they could do on their own, then there’s no reason for them to work for you. It is important that we learn to work collectively because together we can build better projects than we can individually. If there is leadership, communication, and a shared dream.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I started my career working with individuals affected by trauma, chronic homelessness, and severe psychotic disorders. I was frustrated early in my career by how little autonomy and opportunities for education are given to young clinicians. I wanted to make a place where smart and motivated people could be given tools and educational resources to build ambitious projects. Throughout my academic career, I studied mythology, world religions, depth psychology, trauma theories, philosophy, ancient history, and cultural anthropology, as well as the history and philosophy of psychotherapy practice.
Carl Jung and other depth psychologists work was inspiring and informative. Edward Edinger, James Hillman, and Joseph Campbell were all guides for me personally and professionally.
Other: Podcast: https://gettherapybirmingham.podbean.com/
Images From www.GetTherapyBirmingham.com