Meet Jesse (Daze) Swindell | Entrepreneur

We had the good fortune of connecting with Jesse (Daze) Swindell and we’ve shared our conversation below.

Hi Jesse (Daze), we’d love to hear more about how you thought about starting your own business?
I started as a street hustler in NYC, but after going to prison I used the same tools I learned in the streets to create a legit stream of income. That came with understanding the logistics of creating a legit business. I asked questions then jumped out on a faith.

Alright, so let’s move onto what keeps you busy professionally?
My art is a blend of storytelling, resilience, and creativity. What sets me apart is the unique journey that led me to create Scrilla Guerillaz Ent. & Magazine. It’s not just about the brand—it’s about the story behind it and the people I’m representing. I’m most proud of how Scrilla Guerillaz came from nothing and became a platform for people like me, with real-life experiences, to share their voices. What excites me most is knowing I stayed true to my vision, no matter the obstacles.

The idea for the brand started when I was in a New Jersey parole program. I had just finished doing time and was using that time to reflect and build a concept for something that could impact the culture. I used to read magazines like XXL, The Source, and Straight Stuntin’, but I didn’t have the capital when I came home to bring my vision to life. A project leader in the parole program showed me how to create a magazine, after he showed us his dog magazine. That moment clicked, and I ran with it. I was determined to create something that not only showcased my journey but also the stories of others in my situation.

When I created my first issue, I put myself on the cover and included the Scrilla Guerillaz that were still locked up, telling their stories on the back cover. We weren’t all on the same cases, but we shared a bond that transcended our individual struggles. After launching in New Jersey, I returned to the Bronx to promote the first issue of what became known as SG Magazine.

The journey didn’t stop there. I moved to Los Angeles and began to expand Scrilla Guerillaz. There, I met Jaye Swift, and once he found out I was from the Bronx, he plugged me into the Hollywood scene. That connection led me to meet big names like Russell Simmons, Katt Williams, Kevin Hart, and more. My journey continued when I connected with Stevie J and eventually appeared on Love & Hip Hop Atlanta, Season 4. That experience opened up even more doors and solidified my place in the industry.

It hasn’t been easy, but overcoming those challenges is what’s made me who I am today. Building a brand from the ground up—especially one with so much heart and real stories—was tough. There were financial struggles, doubt, and plenty of moments when I questioned whether it was all worth it. But through perseverance, resilience, and a clear vision, I made it work. The key lesson I’ve learned is to never give up, even when the odds are stacked against you. And always stay true to who you are. The struggles we face only make us stronger and more connected to our purpose.

What I want the world to know about me and my brand is that Scrilla Guerillaz isn’t just a magazine or an entertainment company. It’s a movement. It’s about using the platform to tell real stories from real people, and showing that no matter where you come from or the challenges you face, you can create something powerful and lasting. My story is proof that with determination, you can turn your struggles into success.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend which I a women and she dope as hell was visiting and I wanted to show them the best time ever in New York, here’s how I’d set up a week-long itinerary

Day 1-2: Exploring Midtown Manhattan
We’d start in Midtown, hitting the classic spots. First, we’d grab a bagel—nothing beats a real New York bagel, especially for breakfast. Afterward, we’d hit Times Square just to take in the chaos and energy of the city. It’s that quintessential NYC vibe, and you can’t not experience it.

For dinner, we’d keep it chill and find a spot that serves solid, comforting American food. Nothing too fancy, just good eats. After that, I’d take them to a lounge that has a relaxed but upscale vibe—somewhere you can actually talk, enjoy a drink, and have a real conversation. No club scene for me anymore, just too loud and crowded for my taste. A grown and sexy spot where the energy’s right, but it’s more about the vibe than the volume.

Day 3: Hitting the Lounges
Next, I’d take my friend to a more lively but laid-back bar. I’m all about a good time without the chaos. We’d find a place with good music, an amazing drink selection, and a crowd that’s just there to enjoy themselves. Nothing like those old, dingy bars you see in TV shows, but more like a spot where people are having fun, enjoying the moment, and it’s just a cool, upbeat vibe.

Day 4: Harlem Vibes
Even though I don’t hang in Harlem as much as I did growing up, I’d still take my friend there for a real taste of the culture. We’d hit up one of those iconic soul food spots that everyone knows about. You’re talking fried chicken, collard greens, and all that. Afterward, we could just walk around, check out the vibe on the streets, and take in the history. Harlem still holds a lot of love for me.

Day 5: Brooklyn Experience
On day five, we’d make our way over to Brooklyn. We’d hit up a laid-back bar in Williamsburg, somewhere with some cool energy, great drinks, and a chill crowd. After that, we could take a stroll along the waterfront in Brooklyn Bridge Park—great views of the bridge and the city skyline. For dinner, we’d find a spot that does Italian right, with fresh pasta and that homey feeling. Brooklyn has that raw, real energy, and I love it.

Day 6: The Hidden Spots
Now, this is where we get a little underground. There’s a hidden gem in the city—this spot is tucked away, and you’d never guess it was there unless you knew. It’s got that exclusive, speakeasy vibe, and the cocktails are next level. It’s the kind of place where the crowd is a little more low-key, but the vibe is just perfect.

Later, for the night out, we’d go to a spot with a great cocktail menu, where people are there to enjoy themselves, but it’s not the usual party scene. It’s a vibe that lets you just be in the moment—relaxed but fun.

Day 7: Wrapping It Up
On the last day, we’d soak in some sightseeing and then grab some great food. I’d take them to one of those spots that gives you a killer view of the city, then head to a food market where you can try a little bit of everything. For the last drink of the trip, we’d go to a rooftop bar with a panoramic view of the skyline—nothing too wild, just the right energy to end the week on a high note.

Throughout the week, we’d be hitting up lounges and bars with that good energy where people are there to connect, have fun, and enjoy life. No clubs, no craziness, just quality spots to kick back and vibe. It’s all about finding that perfect balance of relaxation and excitement, and making sure it’s a real, authentic experience.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate this to my mother, I don’t think she receives the credit she deserves.

Website: https://WWW.SGZMAG.COM

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