We had the good fortune of connecting with James Clerveau and we’ve shared our conversation below.

Hi James, what is the most important factor behind your success?
When starting a business it is imperative to differentiate yourself, which is exactly the approach Tosin and James wanted to take. As former athletes, they both understood the correlation between mental and physical health. With the benefits of CBD, they wanted to create a brand that helped people mentally and physically; which is where ANIMA came into play. The word anima is from Latin origin, which means mind and soul. If their CBD products can help an individual live an active lifestyle, they will also be enhancing their mental health. Another point of importance was to eliminate any negative stigma about CBD from uninformed individuals. Many people automatically associate CBD with THC and it’s psychoactive effects. By selling THC-free CBD in topical form, ANIMA feels they will be able to connect with a broader range of people who might have been skeptical to try it. “We want to educate individuals about CBD because we believe it can enhance the lives of a wide variety of people with its plethora of natural benefits”, Tosin Aguebor.

Alright, so let’s move onto what keeps you busy professionally?
. James went on to Georgia State, where he completed his bachelors degree in Finance. Tosin went on to Mercer University, where he played collegiate football and obtained his MBA and bachelors degree in Accounting. They both had the mindset that being able to understand the financials and accounting of a business would be an integral asset to the growth of their entrepreneurial aspirations. Although both working 9-5 jobs in accounting and finance out of college, their itch to be their own boss continued to manifest.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The special thing about Atlanta is there’s a spot for any occasion. The melting pot that is this city makes it especially tough to choose just one location.

Who else deserves some credit and recognition?
Parents, family & friends, anyone who has supported and given feedback during this journey

Website: https://animacbd.net

Instagram: @ANIMACBD

Twitter: @ANIMACBD

Facebook: @ANIMACBDINFO

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