Meet Jai Yoko | Artist Development Specialist, Manager, Mentor

We had the good fortune of connecting with Jai Yoko and we’ve shared our conversation below.

Hi Jai, we’d love to hear more about how you thought about starting your own business?
I founded Jai Yoko Entertainment with the vision of bridging the gap between artistic talent and commercial success in the music industry. Witnessing numerous talented artists in Jacksonville, FL struggle to break into the broader market or regret their decisions after signing deals, I identified a critical lack of education about the business side of music. Recognizing the need for resources and mentorship, I took it upon myself to educate and empower artists, earning the reputation as ‘the paperwork lady.’ With each success, I realized my calling and launched Jai Yoko Entertainment in 2015 to formalize my mission of demystifying the music business and championing artist independence.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career path has been marked by challenges and continuous learning experiences. As I navigated the complexities of the music industry, I heeded the advice of mentors like Tony Guidry, who emphasized mastering the game before making it a product. This involved relentless dedication to learning and staying abreast of industry developments. What sets me apart is my desire not only to succeed personally but also to empower others by imparting knowledge and fostering self-sufficiency. I believe in teaching people the playbook rather than simply running it for them, enabling them to navigate the industry with confidence and independence. At Jai Yoko Entertainment, we differentiate ourselves by adopting a personalized, creative approach to problem-solving tailored to each client’s unique needs and goals. Our focus is on providing customized solutions that empower our clients to thrive in the ever-changing landscape of the music industry.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If a friend were spending a week with me, we’d likely immerse ourselves in nature and relaxation. Mornings would start with sunrise hikes and yoga sessions, followed by afternoons spent swimming at the beach or fishing in nearby lakes. We’d indulge in diverse cuisines at local mom and pop spots, from Caribbean to Spanish fare, and wind down with sound bowl healing sessions in the evenings. Throughout the week, we’d prioritize outdoor activities like nature walks, waterfall visits, and beach bonfires, creating lasting memories and embracing the healing vibes of nature together.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am deeply grateful to the remarkable individuals who have shaped my journey and contributed to my growth in the music industry. Theo Brown provided me with my initial opportunity, igniting my passion for this field. DJ Dr. Doom has been a guiding force and mentor, evolving from a mentor to a valued business partner. Joanna Applegate introduced me to influential figures like Wendy Day and Tony Guidry, whose wisdom and expertise have been invaluable. Wendy Day’s trailblazing spirit has been inspiring, demonstrating the power of women in this industry. Tony Guidry instilled in me the foundational principles of the music business that continue to resonate. Stephanie Davis exemplifies strength and leadership as a woman in entertainment, teaching me invaluable lessons in business. Lastly, Attorney Shannon Ligon immersed me in the intricacies of entertainment law. Without the support and guidance of these incredible individuals, there would be no Jai Yoko or Jai Yoko Entertainment.

Website: https://www.jaiyokoent.com/

Instagram: https://www.instagram.com/jaiyokoent/

Linkedin: https://www.linkedin.com/in/jaiyokoent