Meet Helena Keasler | Owner & Soap Maker

We had the good fortune of connecting with Helena Keasler and we’ve shared our conversation below.

Hi Helena, is there something that you feel is most responsible for your success?
The most important factor behind the success of Wit and Bubbles is joy. Deep, God-given joy. This joy overflows into the brand through lighthearted humor, thoughtful charity, and excellent soap. Every business has frustrating moments, but then joy rises up and reminds me to trust God and His timing. This joy comes across to the customer, event planner, or business owner as they interact with me and my brand. They laugh, see the quality, hear the mission to help end homelessness, and they love the bubbles. Wit and Bubbles officially launched on January 25th, 2021. Mother’s Day this year was huge– I sold out! Everyone and their mama wanted to send soap and a sweet card that read “You’re A-mama-mazing!” Over the Summer, favors orders began to pour in, for weddings, baby showers, birthdays, group events, and swag bags. Now Wit and Bubbles is expanding to support wholesale accounts, and we already have four. There is more to come, and unspeakable joy is paving the way.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Wit and Bubbles is a handcrafted soap business, based in Buford, GA. It features palm-free, phthalate-free, and artificial colorant-free soaps, shampoo bars, and event favors, vegan selections, and can even make custom soap ideas come to fruition. Joy and humor back the brand, guaranteeing a fun experience with serious suds. It is exciting to be scaling up, and relying daily on God’s timing and His wisdom. Wit and Bubbles is where it is today by keeping process improvement and Lean principles at the forefront, and joy joy joy joy down in my heart. Wit and Bubbles washes you and yours the very best.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hiking Stone Mountain, Yonah Mountain, or Blood Mountain would be high on the list of things to do and see. We’d have to get pizza and canolis at Varuni di Napoli, and grab a popsicle at King of Pops. I’d take my friend to GateCity Church’s 24/7 House of Prayer, which has been continually open and running for over 15 years, day and night– they never stop praising God! It is by far my favorite place and the best time ever!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My friend Lindsey from Linden Tree Soap mentored me and shared so many nuggets of wisdom from her decade of soap-making experience. I am so grateful for her kindness and support. Wit and Bubbles wouldn’t exist without her as a resource and cheerleader!

Website: witandbubbles.com

Instagram: instagram.com/witandbubbles

Facebook: facebook.com/witandbubblesllc

Image Credits
Whitney Huynh Photography