We had the good fortune of connecting with Hannah Guest and we’ve shared our conversation below.
Hi Hannah, what is the most important factor behind your success?
I think the most important thing about a brand in general is their ability to connect with human emotions. Weddings and events have so many emotions – laughing, crying, hugging, embracing, cheering and so much more. Since we play a role in a portion of the hospitality industry, our brand has to understand and connect with all of those feelings. For our brand, we of course have an online presence on multiple different platforms and channels where we connect to these emotions, however I feel like our true brand is in-person, especially on the event day. We go the extra mile for our clients, without the need for praise. You see, our goal for a wedding or event is to be the behind-the-scenes “ninjas” that get things done for our clients, their families and our fellow vendors we are working alongside of.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Your Best Guest officially started in May of 2018 as a wedding planning service. After one of our clients (and a dear friend of mine) was unable to use her dream florist, she asked if I could potentially do her wedding florals and of course I said, “YES!” To this date, I am so happy that I did because creating florals for our amazing clients has become another key factor in our success as a wedding and event company. Since our start, we’ve had the pleasure of working with well over 40 couples and hundreds of fellow wedding vendors in this one-of-a-kind industry. In September of 2019, we were finally able to find a studio in Dallas, GA where we are now able to meet with and design for clients! Our upstairs has a showroom and office while the downstairs is the true “nucleus” for our business and houses all of our decor items and floral supplies. A lesson I have learned running my business is that it’s okay to not be in someone’s price range. When I first started out, I would lower my prices constantly because I felt like I was an amateur and then would not make enough to support my business. Now, our pricing seems “just right” because we finally have a robust portfolio, reviews and systems that show our clients and potential clients that we are worth the price tag.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Honestly, my favorite spots in or around Atlanta have to deal with 2 important things – food and coffee, so my itinerary would be a tour de la Georgia – Food Edition including some of these very important stops: – Sausage Gravy Biscuit from Martin’s in Dallas – Hickory Fries from Hudson’s Hickory House in Douglasville – Coffee Break + Cake from Cafe Intermezzo – Squawking Goat Biscuit from the Maple Street Biscuit Company in Woodstock – Chicken Panini Press from Espressos Coffee in Alpharetta – Mint Mole Latte from 1000 Faces Coffee in Athens – Vegetarian Crepe from Holy Crepe Food Truck in Athens – Cheeseburger and Duck fried tater tots from South Kitchen + Bar in Athens – Chicken Cuban Sandwich + Maduros from Cali N Tito’s Seriously, I could go on forever, but the diversity and wonderful flavors of Georgia and surrounding the Atlanta area is what makes being a Georgian so great!
Who else deserves some credit and recognition?
My shoutout has to go to my industry mentor, Pam NeSmith of Historic Smithonia Farm. Through her leadership and mentorship, I was able to see the wedding and event industry through a venue management position. This unique lens has helped me shape my business, my team and so much more.
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