Meet Ericka Golden Jennings & Samantha Golden | Herbalists/ Co-Founders

We had the good fortune of connecting with Ericka Golden Jennings & Samantha Golden and we’ve shared our conversation below.

Hi Ericka Golden Jennings & Samantha Golden, what was your thought process behind starting your own business?
Our journey to founding our business began when co-founder Ericka and her husband embarked on family planning. After facing challenges and being diagnosed with endometriosis and adenomyosis, Ericka, a self-proclaimed nerd, delved into research. What she discovered was eye-opening: many beauty and wellness products contained endocrine disruptors, potentially leading to hormone issues. Determined to make a difference, Ericka felt a renewed sense of purpose and resolved to educate and empower other women. With newfound knowledge, she began crafting her own beauty products and embracing a healthier lifestyle. After sharing her discoveries with her sister, Samantha, they joined forces to launch their own business, Golden Essence.

Samantha’s educational background in Environmental Science and Food Science equipped them with the expertise needed to create safe, clean products. Together, they became herbalists, reformulated their products, and embarked on a mission to not only transform their lives but also the lives of women and families. Their brand, Golden Essence, is dedicated to providing education, empowering women, and offering products that promote healthy skin and a better life. As business owners, Ericka and Samantha are committed to supporting women like themselves on their journey to wellness and vitality.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What truly sets us apart is our story – we didn’t start this venture out of boredom; it stemmed from a genuine pain point and a calling we felt from a higher power. Being sisters adds a unique dynamic to our business, fostering a deep bond and shared vision. We’re passionate about educating on wellness, infertility, and women’s health, while also advocating for toxin-free living, healthy lifestyles, and holistic care. With backgrounds in herbalism, education, environmental science, and food science, we bring a diverse skill set to the table, allowing us to craft products with expertise and care. Our commitment extends beyond skincare; we’re dedicated to preserving the Earth, ensuring that our practices align with eco-conscious principles. We’re proud to apply what we’ve learned to our business, creating a brand that not only prioritizes personal well-being but also respects the health of our planet.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ericka: Well, since both of our best friends used to live in Atlanta, we’d want to make sure they have an amazing time. We’re big fans of Atlantic Station, especially in the summer when there’s always something fun happening.

Samantha: Absolutely. And for dinner, it’s gotta be Little Alley for steak or C&S for seafood – they never disappoint. And we can’t forget about breakfast at Flava Rich or Southern Gentlemen on the weekends. Both spots are just incredible.

Interviewer: What about drinks?

Ericka: I usually go for a cute mocktail, keeping it light.

Samantha: Meanwhile, I’m all about a good long island iced tea or a lemon drop martini.

Ericka: Honestly, it’s all about the company. Whether we’re exploring new places or revisiting old favorites, every moment is better when spent with our favorite people.

Samantha: Absolutely. The food tastes better, the atmosphere is livelier, and we always end up sharing some unforgettable laughs. It’s just the perfect way to spend time together.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Ericka wants to give a big shoutout to her husband for his unwavering support throughout this journey. From converting parts of our home into a lab and shipping center to understanding the late nights and sacrifices, his encouragement means the world. Samantha and Ericka also extend their heartfelt thanks to their parents, whose strong work ethic continues to inspire them. To the incredible friends and family who have been there from day one, your support fuels our passion. And to our niece Raena, who believes she’s a co-founder in the making, we’re building something special for you to be a part of. Lastly, to our amazing customers, both old and new, thank you for trusting in products crafted with love and care, designed to prioritize your health and beauty without compromise.

Website: www.goldenessenceco.com

Instagram: instagram.com/goldenessenceco

Facebook: www.facebook.com/goldenessenceco

Other: TikTok : @goldenessenceco