Meet ELAINE STERLING | School Owner, Visionary, Author, The Elaine Sterling Institute

We had the good fortune of connecting with ELAINE STERLING and we’ve shared our conversation below.

Hi ELAINE, can you walk us through the thought-process of starting your business?
I was 40 years old, and I knew it was “now or never.” I have a passion for the beauty and wellness industry that I wanted to incorporate into an institute offering world class education. I saw an opportunity, a gap in the beauty school market for what I could offer to undergraduate education. Being a technician myself I understood what was needed in the classroom and clinic floors to provide the students what they needed to be successful at school and in their careers post gradation.

What should our readers know about your business?
I started my business in 2008 with a credit card and a prayer. Being a single mother and cancer survivor, I have overcome so many challenges in my life.
I am the School Owner, Founder, Visionary and CEO of The Elaine Sterling Institute, I am licensed esthetician and esthetician instructor and hold very prestigious international diplomas being internationally trained and certified as a Beauty Therapist (LE, LEI, CIDESCO Diplomat, and ITEC). My new book “Beauty beyond the mirror” is available on Amazon and Barnes and Noble gives the reader an intimate look into my life and the growth of the institute.
My passion for skin, health and wellbeing is paramount to me and is reflected and energized in all of my professional endeavors from writing, keynote speaking and spa business coaching. While speaking, presenting, writing and training on the subject of ‘The Theater of the Spa Experience’, I am motivated and encouraged when I see evidence of the positive effects on, and changes brought to people’s lives. The power of a professionally trained Spa touch is invaluable in the stress-filled world we live in. The Elaine Sterling Institute is Located in the heart of Buckhead in Atlanta GA. The school offers programs in Massage therapy, Nail Care, Esthetics, cosmetology and soon barbering. The school is over 39000 square feet and has 500 students. This vibrant school is located in the iconic Lenox Mall.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1:
Morning: Start your day with a visit to the iconic Atlanta Botanical Garden. Enjoy strolling through the beautiful gardens and exploring the various themed exhibits.
Lunch: Head to Ponce City Market for a variety of dining options in a vibrant setting. Don’t forget to explore the shops and boutiques in the market.
Afternoon: Visit the Martin Luther King Jr. National Historic Site to learn about the life and legacy of the civil rights leader. Don’t miss the chance to tour his childhood home and visit the Ebenezer Baptist Church.
Evening: End your day with dinner and drinks at The Battery Atlanta. This entertainment district is home to great restaurants, bars, and even a live music venue.

Day 2:
Morning: Explore the Atlanta History Center, which features exhibitions on the city’s history, including the Civil War and Civil Rights Movement. Don’t miss the Swan House, a historic mansion on the grounds.
Lunch: Grab a bite to eat at Krog Street Market, a food hall showcasing a variety of culinary options from local chefs.
Afternoon: Spend the afternoon at the Georgia Aquarium, one of the largest aquariums in the world. Marvel at the diverse marine life on display, including whale sharks and beluga whales.
Evening: Head to the Atlanta BeltLine, a network of trails and parks that encircle the city. Rent a bike or simply take a leisurely walk along the Eastside Trail, stopping at various art installations and restaurants along the way.

Day 3:
Morning: Start your day with a visit to the High Museum of Art, Atlanta’s premier art museum. Explore the museum’s extensive collection of art, ranging from classic to contemporary.
Lunch: Have lunch at the Varsity, a beloved Atlanta institution known for its classic drive-in fare like chili dogs and onion rings.
Afternoon: Visit the World of Coca-Cola to learn about the history of the iconic beverage company. Explore exhibits showcasing the Coca-Cola brand and sample different Coke products from around the world.
Evening: End your trip with a visit to the Fox Theatre, a historic landmark known for its lavish Moorish architecture and hosting Broadway shows and concerts. Catch a performance or simply take a guided tour of this Atlanta gem.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate my shout out to my children Asha and Jasmin they accept me and love unconditionally. My children have made me a better person.

Website: https://www.elainesterling.com

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