Meet Darryl and DeKoven Humes – Two brothers : CEO / Co-Founder

We had the good fortune of connecting with Darryl and DeKoven Humes and we’ve shared our conversation below.

Hi Darryl and DeKoven, we’d love to hear more about how you thought about starting your own business?
My brother and I have a very strong relationship, and in many ways, we share many interests. Since we were kids, we’ve always valued the investment in our image and overall presentation.

We often travel together for leisure and when doing so, we identified the staple independent stores and anticipate the unique shopping experience. Ultimately, we felt we had the opportunity to create an experience of high regard in our home city of Detroit.

So instead of complaining, we just decided to start our own men’s clothing store and named it “Mature”. Mature was established to offer a balanced wardrobe for the elevated lifestyle. Our unique offering of contemporary casual and modern upscale attire was intended to compliment the client growth- “As you grow in life, you wardrobe must compliment that.”

Mature has evolved into a lifestyle brand and our clientele trusts our selection.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Although our core product is men’s clothing, we are most proud that we are committed to being “More than a Retailer”.

Our core values at Mature are positivity, style, & attractive character. Our platform has granted us the opportunity to go beyond the standard transaction. We are proud that Mature has develop initiatives such as “Suited for the Future” that promotes young men excelling in the classroom and community.

This upcoming summer we celebrate 4 years in business where we have built a brand through e-commerce and brick and mortar. Mature will be revealing our new permanent home with a full-scale construction buildout to support the vision. The goal is to build something that has meaning, longevity, and Detroit can be proud of.

There has been many challenges along the way that test your business financials and entrepreneurship endurance, but we embrace the obstacles and hurdles and use them as steppingstones. Mature is about elevation and growth; we just try to look stylish on the journey.Who else deserves some credit and recognition?
Our family and supporters really deserve the praise for their tremendous contribution to our success.

Our mother and father have been instrumental in our upbringing where they emphasize the importance of “service unto others”. We believe that has been vital to our early on success as small business. We truly focus on customer experience and building relationships within our community.

Before my brother and I could even imagine being clothing store owners, we witnessed this courageous grandmother of ours who showed us what hard-work looks like. She was a women’s clothing store owner for over 10 years in the heart of Detroit and did with passion and love.

Also, we want to acknowledge our clients and supporters. Entrepreneurship is a leap of faith and commitment to a vision that maybe others don’t quite understand. Our journey started almost 4 years ago, and we are truly blessed to be in our position. Without our clients and supporters near and far, we wouldn’t have been able to grow year after year and our journey would have been cut short a while ago. Thanks for your loyalty and brand advocacy; we don’t take it for granted.

Website: www.maturelook.com

Instagram: @maturelook

Linkedin: @Mature (Clothing)

Facebook: @mature