We had the good fortune of connecting with Cindy Gonzalez Ferrufino and we’ve shared our conversation below.

Hi Cindy, can you walk us through the thought-process of starting your business?

There were so many reasons that pushed me to start my business. I always wanted to do something different that other womens in my family; I am a true believer that we Women, can do Anything. We can be more than just housewives and have regular work schedules. I want to encourage other womens not to be scared to try new things. Not to listen what other people have to say; but to believe what they are capable of.        I was working 2 jobs, Monday – Friday 7am-11:30pm. Spending most of my time away from home, my kids. I did not want to keep doing that; I started informing my self about clothing business and decide to give it a shot.  I am the founder and creator behind my business. The Name, “Jema” stand for my 4 kids first name initial; Jaiden (9), Emma (6), Mayla (10), Ashley (13). I Design my logo, Built my website, design clothing tags and thank you cards. Which I enjoy doing with my oldest daughters.

I will be sharing my Business Journey on my Youtube Channel “Cindy Life Vlog” If you would like to learn or get ideas how to start your online business subscribe to my channel and lets grow together!

I want everyone to know that nothing comes easy in life, you have to work hard, believe in yourself and do your best.

My kids keep me motivate, I want my kids to see that there is nothing you can not overcome in life when you set your goals and work hard.


Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Jema do lux is an Online boutique with the perfect mixture of young contemporary, casual, basic, activewear and soon we will be adding plus sizes. A brand that will make you feel confident and beautiful, inside and out. The fashion designs you’ll see with Jema do lux caters to a wide age bracket and modest designs. I also meet with Local costumers for them to see the quality of the product.


Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love Atlanta! There is so many things to do, talented people, fun places to visit and good restaurant. I love exploring the community, the surroundings and supporting locals business.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Parents; Orlando Gonzalez & Iris Perdomo. They migrate from Honduras to America over 25 years ago and worked hard to give me the best education which have helped me a lot in my business. My husband, He is my biggest supporter, My kids keep me Motivate and I am so blessed to have so many Family and friends who believe in me and support my dreams.

Website: https://www.shopjemadolux.com/

Instagram: https://www.instagram.com/cindy_ferru/

Facebook: https://www.facebook.com/ShopJemadolux

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.