We had the good fortune of connecting with Christina Francois and we’ve shared our conversation below.
Hi Christina, we’d love to hear more about how you thought about starting your own business?
My Thought process was figuring out how would I get complete total strangers to believe the in my brand , the product and the mission. My goal for this brand was to create unique gold jewelry to empower women on their journey to becoming the best version of themselves . At first it was hard to express that but as I got better at creating content and connect with the right audience my brand started to grow.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What set’s my brand Best Girl Store apart is that we are a lifestyle – mission brand and We create our own collection . One of our best selling product is our Brown, Boujee and Golden – this necklace resonated with majority of my audience because their women of color and they wanted a piece of jewelry they can wear daily to remind them that there beautiful and loved. Running a jewelry brand has it’s challenges because you have to make sure the quality of your product is A1 and you rely on good reviews to create trust but I’ve been grateful to keep a quality of standard.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The person who has encouraged my success has been God first , I remember wishing as child to be a YouTuber and be a boss and he’s has blessed me with the opportunity to create my brand Best Girl Store.
Website: www.bestgirlstore.com
Instagram: @bestgirlstore_
Youtube: Christina Fashion
Other: TikTok: Best Girl Store
Image Credits
Photographer IG : @theglomedia