We had the good fortune of connecting with Brooklynn Jayde and we’ve shared our conversation below.

Hi Brooklynn, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
Knowing when to keep going or to let go is a question I’ve faced a few times on this journey, and one of the most pivotal moments came a few years ago. Matthew and I were faced with some major changes outside of our control when having to part ways with a very talented bandmate. The split was painful, and it was a moment when we could have easily walked away from music. But after taking time to process and heal, we realized that music was more than just something we did. It’s our life force, our way of processing emotions, and, honestly, a necessity for our well-being.

I believe music is one of the most powerful tools for healing and introspection. It’s no coincidence that it’s used in physical therapy; it touches a place beyond words and can aid in mental health and recovery. For me and for Matthew, creating music isn’t something we just ‘decided’ to do—it’s what helps us navigate life’s challenges and find meaning in those experiences. When we asked ourselves whether to keep going or to give up, the answer became clear: as long as music is the way we connect with ourselves and with others, it’s something we’ll always pursue.

I think of it like tuning an instrument—sometimes the strings feel too tight, sometimes too loose. Finding the right balance in any endeavor is key. There’s also a certain vibration I feel when I’m aligned with a project; it resonates. I’ve learned that if the project and/or person starts to feel completely off, that may be a signal to pause or even let go. So, whenever I’m faced with challenges, I return to that perspective. If what I’m doing aligns with my purpose, I’ll find a way through. Letting go isn’t failure; sometimes, it’s just the beginning of a new phase. But for me, letting go of music and/or filmmaking isn’t an option—it’s what makes life itself resonate.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My process is all about transformation and alchemy—taking my personal experiences and transmuting via music and film in hopes it resonates and can help others in some way shape or form. As an independent music recording artist and filmmaker, I thrive on blending sound and visuals to create immersive experiences. I’m the founder of Bébé Vaudou Productions, and right now, we’re in post-production on a short film created with Strange Sisters Productions. It’s been an incredible process, and working as both an actress and a director lets me tell stories from multiple perspectives.

One of the projects I’m most excited about is my upcoming album and mini-series, Major Arcana Part 1, which my partner Matthew and I are releasing on New Year’s. This album and series are a deep dive into the world of tarot, with each song and episode connected to a Major Arcana Tarot card. We recently released the first single, ‘Alchemize Your Mind,’ on Halloween, and its associated tarot card is The Hierophant. We wanted to create something that was cinematic and spiritual, but also utilizes these archetypes as a reflection of my personal journey. Tarot has this timeless way of tapping into universal truths, and Major Arcana explores that by connecting each track and episode to its unique essence.

Getting here wasn’t easy. After leaving the label I was signed to, I either could sink or swim. In becoming an indie artist, I quickly learned how to adapt and wear all the hats—writer, videographer, photographer, graphic designer, editor, manager, marketer, financier, etc.—and that can be overwhelming. Thankfully I have ADHD, and most of the time that allows me to juggle and thrive off of the chaos. I’ve learned so much from this journey, especially the importance of resilience and trusting my vision. When the industry doors didn’t open easily, I learned to create my own lane, whether through starting my own production company or co-hosting the Witches of Atlanta podcast, where I’m able to dive into everything mystical and magical.

Through the challenges, I’ve learned that you have to believe in your work even when others don’t yet. My work is deeply personal and a reflection of everything I’m passionate about—music, mysticism, storytelling, and transformation. I’m all about creating art that feels like an invitation into a new world. I love exploring the realms where creativity becomes a form of alchemy, a way to inspire and connect with people on a deeper level.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting, I’d want them to experience the spirit of Atlanta, starting with Little Five Points. It’s one of the last places IN THE CITY that I personally feel holds the essence of ‘old Atlanta’—a bit edgy, vibrant, and full of character. Little Five is a perfect introduction, where we’d stroll around checking out the local vendors with their handmade crafts and super unique fashion finds. As an alt girlie, I love the diversity of Black culture and style here; it’s like a mini world of its own. And we’d absolutely have to stop by Sevenanda for one of Tassili’s famous raw vegan wraps. My go-to is the spicy Punanny wrap—yes that is the actual name it’s super duper yummyyy. Plus the folks at Sevenanda have the best aura/vibezzz.

From there, we’d head over to the BeltLine for a laid-back walk with my pups, Rocky and Ruby (AKA Rock and Rue, AKA part 2-Rock and Roll), making a stop at Whole Dog Market for some treats and King of Pups ice cream. The staff there are fantastic, and they’re always so welcoming to our furry friends. Plus walking the BeltLine is a great way to take in the city’s energy—there are murals, music, and cool pop-up shops along the way.

Mid-week, we’d have to venture to Sandy Springs or Dunwoody to visit Phoenix and Dragon Bookstore. It’s my favorite metaphysical shop where I always find the best incense and crystals, and the resident cats are adorable. Even if I my budget is only $10, I still make the trip just for the cats. There’s something magical about that place; its been around since 1987 and it feels like a little oasis of calm and mystery.

We’d definitely go outside of the city to hike mountains in Ellijay, Georgia (only about an hour out from the city, then we’d have one last hurrah in the city. We’d stop by Slutty Vegan, I LOVE THAT SPOT, then go to some local dive bars to support local music artists/ bands.

Atlanta is one of those cities where you can experience so many cultures and subcultures in a single trip, and it makes me happy to share that energy with people I care about!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My journey would be incomplete without a few key people and organizations who have played a huge role in my development, both as an artist and as a person.

First, I have to thank my music manager, Chris at RVG Management, and the amazing team at the People Store Agency. Chris has been a guiding force, helping me refine my craft and find opportunities that I couldn’t have achieved on my own. And the People Store Agency has not only supported my work but has also been invaluable in offering mentorship and insights that continue to shape me. They’ve both had a hand in molding me into the artist, actress, and filmmaker I am today. I’m endlessly grateful for their belief in me!

My deepest gratitude goes to my fiancé, Matthew. He’s been with me through some of the hardest times, sticking by me through my highs and lows, both emotionally and health wise. I didn’t even believe in marriage until nine years ago, when we started dating. His presence has shown me what a true partnership looks like and his support has been vital to everything I’ve achieved.

I couldn’t have made it to where I am without all of them, and it’s thanks to their love, mentorship, and encouragement that I’m able to keep pushing forward in my career and my personal life.

Website: brooklynnmusic.com • bebevaudou.com • witchesofatlanta.com

Instagram: https://www.instagram.com/itsbrooklynnjayde/

Youtube: https://www.youtube.com/channel/UCueq_zr0C0cx-iDiV2hSqGQ

Other: IMDB: https://www.imdb.com/name/nm5123005

Image Credits
Bebe Vaudou Productions for all the ‘Professional Photos’

For the Photo Titled: 243379628_383542456718994_7871753980422862546_n – Credit goes to: Tommy Trillva

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