We had the good fortune of connecting with Brionne Alford, Mental Health Therapist Antonique Peterson, Family Medicine Physician and we’ve shared our conversation below.

Hi Brionne Alford, Mental Health Therapist, what role has risk played in your life or career?
When it came to business ventures, we always played it safe. Our portfolio read like a handbook for recession-proof investments: stable career choices, income-generating real estate, and reliable long-haul transport services. So when we decided to join JETSET, a modern Pilates franchised more than a few eyebrows were raised – including our own.

Modern Pilates occupies a unique corner of the wellness industry, one that’s even more specialized than traditional Pilates itself. But our deep belief in the mind-body connection and its transformative power pushed us past our initial hesitation. Looking back, stepping out of our comfort zone has been remarkably rewarding. Being first to market has brought its challenges, but embracing this new chapter has proven that sometimes the best business decisions come from following your passion rather than just playing it safe.

What should our readers know about your business?
Opening JETSET Pilates Alpharetta taught us our most valuable business lesson early on: building something extraordinary often means embracing the unknown. As the first to bring this innovative fitness concept to our market, we faced the unique challenge of introducing not just a new studio, but an entirely new approach to wellness that many hadn’t experienced before.

Starting with virtually no brand recognition meant every conversation became an opportunity to educate and inspire. We weren’t just selling classes – we were introducing a movement methodology that could transform lives. This meant being present, being patient, and being persistent. As hands-on owners, we’ve made ourselves available around the clock, giving each of our team members our personal contact information and maintaining an open-door policy that fosters real connection and trust.

The journey hasn’t always been smooth. There were moments when self-doubt crept in, when the weight of being first in our market felt heavy. But we’ve learned to view challenges through a different lens. Every hurdle became an opportunity to innovate, every setback a chance to refine our approach.

One of our biggest revelations was learning not to take business decisions personally – there are always multiple paths to success, and flexibility is key.
What sets JETSET Pilates Alpharetta apart isn’t just our innovative approach to fitness; it’s our commitment to creating a community where transformation happens from the inside out. We’re not just studio owners – we’re advocates for personal growth, cheerleaders for every client who walks through our doors, and living proof that stepping outside your comfort zone can lead to extraordinary results. We’re building something special in Awesome Alpharetta!

When passion meets purpose, even the most daunting challenges become stepping stones to success. At JETSET Pilates Alpharetta, we’re not just building a business – we’re creating a legacy of transformation, one class at a time.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ooh! We love this! We’d start our mornings right at one of our tried-and-true breakfast faves!
The Breakfast Bar, Toast on Lenox, Hen Mother’s Cookhouse and Flavor Rich never disappoints!

For lunch, we’ll head to Avalon! Rumi’s Kitchen, The Cape or MF Bar never ever ever miss!

Dinner, we are sushi girls so we can’t resist bringing visitors to the Brush in Buckhead Village, the legendary Umi, or the Nobu. To switch. it up a bit, Tulum’s Kitchen is also a fave! The vibes are unmatched. And of course, Marcel! Everything there is incredible!

Between meals, we love to shop at Buckhead Village, Phipps Plaza, or Lenox! We cannot wait until the Webster comes into town!

We also enjoy live entertainment and fun atmosphere at The Battery and of course we would be doing Atlanta a disservice if we didn’t take them to Magic City or Cheetah! It’s simply par for the course!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
While our faith in God, has always been our foundation, there’s another powerful force behind our success: our husbands. It’s a beautiful role reversal that speaks volumes about true partnership. After years of being married to professional athletes, we were well-versed in being the supporting cast – willingly putting our dreams on hold to ensure they could shine on the field. Our lives revolved around their games, their training schedules, their spotlight.
Now that they’ve hung up their jerseys, they’ve embraced their new role as our biggest champions with remarkable grace and humility. The men who once commanded stadiums can now be found mopping the studio floors, handling maintenance tasks, or orchestrating our children’s busy schedules. They’ve traded the roar of the crowd for the quiet satisfaction of supporting our dreams. Their willingness to shed their star status and stand firmly in our corner has been both humbling and empowering – allowing us to finally step into our own light and pursue our passion.

Website: https://www.jetsetpilates.com/alpharetta

Instagram: jetsetpilatesalpharetta

Linkedin: https://linkedin.com/jetsetpilatesalpharetta

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