We had the good fortune of connecting with Bill Frey and we’ve shared our conversation below.

Hi Bill, what principle do you value most?
In the pursuit of business success, achieving threefold victories in all interactions emerges as a pivotal strategy. Maintaining a delicate equilibrium among clients, employees, and the company itself forms the foundation for sustained success. The pinnacle of accomplishment is realized when each participant in a transaction experiences a sense of fulfillment, steering clear of the detrimental repercussions associated with a zero-sum paradigm.

Imagine a scenario where balance prevails—a state where clients, employees, and the company collectively bask in the glow of success. I firmly believe that any imbalance leads to dissatisfaction and resentment, underscoring the importance of cultivating an environment where all stakeholders perceive tangible and equitable benefits.

Picture a company dedicated to strategically fostering mutual prosperity for both clients and employees. The resulting benefits materialize in enduring client relationships and a consistent flow of repeat business. Such an enterprise showcases a discerning understanding of the symbiotic relationship between client and employee satisfaction.

For the astute employee adept at creating successes for both the company and the client, the rewards extend beyond personal professional advancement. This approach not only fortifies the organizational framework but also engenders job security and expedites career progression.

Clients who embrace the philosophy of threefold wins become valued patrons, appreciated by employees who, in turn, invest additional care into their projects, thereby elevating the service delivery to a bespoke standard.

The philosophy of three wins transcends the limitations of a zero-sum game, opening the doors to a plethora of opportunities. Engaging in business with a collective orientation toward triumph sets the stage for a harmonious symphony of flourishing partnerships, laying the groundwork for limitless and sustainable success.

What should our readers know about your business?

As a business, Illuminating Design brings to life imaginative ideas through artistic lighting design. We strive to redefine concepts and spaces, making high-level production accessible to everyday clients. Our objective is to contribute positively to our community, leaving lasting impressions that captivate audiences. Despite facing challenges, our unwavering belief in our creations and their potential impact drives our perseverance. A crucial lesson learned is the importance of fostering synergy within the team for optimal success. Establishing a shared vision that resonates with others leads to remarkable outcomes.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
To be honest I spend most of my time at the soccer and football fields with my kids. Between that and Illuminating Design there is not much time to explore. I do enjoy seeing concerts and my favorite local venue is the Tabernacle and if I am headed downtown, I try to make it to The Vortex to grab a bit to eat.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The unwavering support of my village, comprising family, friends, and team members, deserves immense credit for shaping the person I am today. Through countless hours of advice, they have been a guiding force, providing wisdom and perspective during moments of uncertainty. In times when circumstances are less than ideal, my village stands as a pillar of support, offering comfort and encouragement.

What truly sets my village apart is their ability to celebrate both the small victories and significant milestones. Whether it’s a personal achievement or a collective success, they join in the joy, making the highs even more memorable. This sense of communal celebration fosters a unique bond that transcends individual accomplishments.

One of the remarkable aspects of my village is their acceptance and encouragement of my authenticity. In a world that often demands conformity, my family, friends, and team members allow me to be myself without reservation. This acceptance creates a space where I feel comfortable taking risks, even jumping into the unknown without a safety net. Their confidence in me becomes a driving force, propelling me forward in my endeavors.

The support I receive from my village is not just a luxury but a necessity. Their influence extends beyond mere encouragement; it is an integral part of my journey. Without their guidance, understanding, and celebration of my successes, I would not have reached the milestones I cherish today.

In essence, my village is more than just a support system; they are the foundation upon which my achievements stand. Their unwavering belief in me has not only shaped my character but has also played a pivotal role in my personal and professional growth. I am profoundly grateful for the incredible network of individuals who make up my village, as I recognize that without them, my journey would be far less rich and fulfilling.

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