Meet Avis Woods | Brand and Creative Strategist


We had the good fortune of connecting with Avis Woods and we’ve shared our conversation below.
Hi Avis, what do you attribute your success to?
Dedication and hard work! Growing up I was always a hard worker and that is one thing that has remained with me throughout my adult life.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My background is a mix of brand strategy, creative design and art direction. In 2011, I formed AvisNicole Design with no clientele. I came up with a name, a website and then branded my company. After I completed everything, I hit the ground running trying to gain clients. I sent out cold emails, which included my website and resume. I also posted on creative freelance websites as well as popular sites such as Craigslist. I received some positive feedback, however, none were looking for freelance design help. So, after months of looking for clients, I stopped. I continued to work my day job as a designer in hopes that when the time was right, I could gain independent clients as well as clients who could pay what I was worth for my services. Now, let’s fast forward a few years. In 2018, I was able to reconnect with an old co-worker who referred me as a contract designer for a billion-dollar company. Let’s fast forward again to 2020 and another former co-worker referred me as a contract designer for another billion-dollar start-up company. It was definitely NOT an easy path. Through hard work and dedication, I continued to move forward even when setbacks have come into play.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am a foodie and Georgia offers a lot of great options! I would suggest we spend the day at a winery in the mountains sampling wine and enjoying the scenic views. Depending on whether they had a taste for steak, seafood or Mexican food would determine our next restaurant spot. The city offers a lot of sightseeing and tourist options.
Website: www.aviswoods.com
Linkedin: linkedin.com/in/aviswoods
