We had the good fortune of connecting with Ashley Robinson and we’ve shared our conversation below.

Hi Ashley, can you walk us through the thought-process of starting your business?
“When I embarked on this journey, I was driven by a profound belief in the transformative power of confidence. I found myself questioning societal norms and the limitations that traditional lingerie imposed on women. I wanted to create something beyond fabric and straps—a product that became a beacon of self-love and empowerment.

The thought process was deeply personal. I envisioned a world where every woman, irrespective of size or shape, could embrace her uniqueness with unapologetic confidence. I wanted to redefine the very essence of lingerie, infusing it with the spirit of innovation and inclusivity.

The journey began with a simple yet radical idea: What if a bra could do more than just provide support? What if it could be a daily reminder to love yourself exactly as you are? This thought process led me to blend technology and creativity, shaping a brand that goes beyond aesthetics to touch the very core of a woman’s self-perception.

And that’s why I founded BetterBoost™ Bras. It’s not just a brand; it’s a revolution. A revolution that invites every woman to stand in her power, embrace her unique beauty, and rewrite the narrative of confidence. BetterBoost™ is a manifestation of the belief that every woman deserves to feel not just supported but truly seen and celebrated. It’s a testament to the idea that comfort and confidence should never be compromised, and beauty is not a one-size-fits-all concept.”

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
“Our commitment to innovation began with recognizing a pervasive gap in the market—a gap where comfort, inclusivity, and self-love were overshadowed. With this revelation, we embarked on a mission to fulfill this unmet need.

Imagine a bra that’s not just comfortable but a catalyst for self-love. Our brand is on a mission to redefine not just lingerie but also the way women perceive themselves. But here’s where it gets even more exciting—we’re integrating cutting-edge AI technology to promote body positivity globally. It’s not just about supporting women; it’s about revolutionizing the way we embrace our unique beauty.

What we want the world to know about us is that our brand is more than a product; it’s a narrative. It’s a celebration of individuality, a fusion of creativity and technology that empowers. Our story is one of breaking molds, challenging norms, and creating a space where confidence and comfort coexist harmoniously.

The journey from concept to prototype was both exhilarating and challenging. The challenges we faced in perfecting the prototype were instrumental in shaping the final product. From material selection to structural design, each obstacle was an opportunity for refinement. It was a journey marked by persistence, resilience, and a relentless pursuit of excellence.

As we stand on the cusp of our early 2024 launch, we’re filled with pride and excitement. The anticipation is not just for a new product but for positive impact. We invite the world to join us on this journey, to embrace the unconventional, and to redefine beauty standards.

Sign up for exclusive updates [link – https://betterboost-bra.my.canva.site/bb], and be part of a movement that transcends lingerie and resonates with the spirit of innovation and empowerment. Together, we’re crafting more than bras; we’re crafting a revolution in self-love.”

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We LOVE Nature and Science Exploration!

Morning:

Start the day at the Atlanta Botanical Garden. Wander through the various themed gardens, including the Japanese Garden and the Tropical Rotunda.
Visit the Piedmont Park Conservancy, a sprawling urban park offering walking trails, sports facilities, and stunning views of the city skyline.

Lunch:

Grab a picnic lunch and enjoy it in Piedmont Park. Take in the natural beauty and relax in this urban oasis.

Afternoon:

Head to the Fernbank Museum of Natural History. Explore exhibits on dinosaurs, ancient civilizations, and the natural world.
Take a short drive to the Fernbank Forest, a 65-acre old-growth forest with trails for a peaceful nature walk.

Dinner:

Choose a restaurant in the Virginia-Highland neighborhood known for its diverse culinary scene.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In the world of Better Boost™ Bras, every woman is a masterpiece, and every bra is a stroke on the canvas of self-love. Join us in this transformative journey, because every woman deserves to feel elevated, empowered, and celebrated.

Our mission is to build better bras and the message is…”you are perfect as you are”.

Website: https://betterboost-bra.my.canva.site/bb

Instagram: https://www.instagram.com/thegardenofash/?utm_source=qr

Linkedin: https://www.linkedin.com/in/robinsona3/

Image Credits
@thegardenofash

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.