Meet Aneeta Pearson | Founder & CEO of 4 All Coils

We had the good fortune of connecting with Aneeta Pearson and we’ve shared our conversation below.

Hi Aneeta, every day, we talk about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
As a child, my hair was very long and thick. I ran away and hid when it was time to do my hair because the process was painful. There were not many natural hair resources or products available. As a result, my hair was permed at seven years old and into adulthood to “manage” it.

I decided to do the big chop when I discovered I was pregnant with my first child. Not only was I tired of perm burns and hair breakage, but I was also afraid that using chemicals would harm my unborn baby. I reached my breaking point of trying to fit into this standard box of beauty. When I did the big chop, I felt incredibly liberated, and I have not looked back after eight years.

The transition was and is a great learning process. I wanted to do everything I could to take care of my hair. However, I felt stuck with the lack of hairstyle options while growing out my hair. As a new mother, I did not have time to sit long hours for braids nor felt like the weaves installed matched my 4C hair. Either the weaves were silky straight or unnatural looking. I also tried crochet weaving, but the style resulted in knots and was short-lived. Wigs gave me headaches. Unfortunately, my options were limited.

I needed a simple and realistic solution for my hair type. I had a problem, and I needed to solve it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Sure, the mission of 4 All Coils is to end the negative stereotypes, discrimination, shaming, and stigma associated with the Type 4 natural hair community. Our purpose is to provide customers of the Type 4 hair community (4A, 4B, and 4C) affordable, premium quality, virgin weave bundles in various lengths with the option of color experimentation using hair wax dye, and toxic-free organic products to strengthen hair, reduce breakage, and neutralize odor.

Another element is the 4 All Coils logo. The logo is a stylized heart-shaped Ghanaian, Adinkra symbol and brand name. One of two symbols, Sankofa, is a proverb of the Akan tribe from the Twi language which means, “It is not taboo to get what is at risk of being left behind,” or “Return and get it.” In essence, the proverb teaches the importance of learning from the past to move forward. The natural hair movement is a great example of this proverb that 4 All Coils proudly encourages.

What sets 4 All Coils apart from others is our Social Impact component. We are committed to partnering with historically underserved communities to raise awareness about youth workforce development. 4 All Coils believes in empowering and supporting youth with essential skills, knowledge, and training to help achieve the dreams they set to accomplish.

As an entrepreneur, I was met with many challenges, especially navigating through what seemed like an oversaturated market. Customers want to know what separates 4 All Coils from other “giant” hair companies, which is perfectly understandable. If I remain true to the purpose of this business and operate in righteousness, customers will decide for themselves whether to join the 4 All Coils family.

What I want the world to know about 4 All Coils is that we are determined to:
1. End the negative stereotypes and discrimination associated with the Type 4 hair community. Type 4 hair is just as beautiful and professional as any natural hair styled or left out to be free.
2. Create a brand that specifically addresses the needs of the Type 4 hair community and representation of themselves.
3. Provide organic hair products and high-quality, virgin weave bundles in various lengths that match hair texture for protective styling, the transition phase, or color experimentation.
4. Support youth through workforce development in historically disadvantaged communities.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am originally from the Washington, D.C. Metro area and recently moved from Northern California to Georgia, so I am still learning the Atlanta Metro area. However, I love to learn, so I would take my best friend to some spots I visited before Covid-19 and Omicron. Places such as the Georgia Aquarium, the Martin Luther King Jr National Historic Site, the Center for Civil and Human Rights, and the World of Coca-Cola are great sites to visit. Grabbing a meal at Chattahoochee Food Works would be a great way to end the day!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First, I want to thank my Heavenly Father for my faith in Christ, who keeps me grounded. Second, my husband for all his love and support for me as an entrepreneur. And third, an incredible team who helped bring 4 All Coils into fruition in the beginning stages: @ty_pleas, @altar.prod, @aimodelmanagment- @amaiya_siler, & @oh.layy, @thehairofgold, @goldee_ladyvet and @samone.soigne.

Website: www.4allcoils.com

Instagram: https://www.instagram.com/4allcoils

Linkedin: https://www.linkedin.com/in/aneetapearson

Twitter: https://twitter.com/4allcoils

Facebook: https://www.facebook.com/4allcoils

Youtube: https://www.youtube.com/channel/UCSdWp0XyRkGZKgdXihEivLw

Image Credits
@ty_pleas www.typleas.com