Meet Ameer Natson: Celebrity Chef + Brand Strategist

We had the good fortune of connecting with Ameer Natson and we’ve shared our conversation below.

Hi Ameer, looking back, what do you think was the most difficult decision you’ve had to make?
Man! That’s a tough one! I mean as it relates to my brand it was one of the most difficult decisions that I ever had to make when I officially had to decide to break away from the private chef sector because I understood that if I was ever going to build a brand for myself a legacy that I would have to begin building a business that was built on my name. With that being said at the time was working as a personal chef traveling with Jay Z and Beyoncé and it was a really tough decision to have to pull away from that because most of my life was consumed with serving them it was something I loved doing but it was not something that I could die doing and then ultimately leave as a legacy to my children I couldn’t give my son the job as their personal chef but if I broke away and built a brand where I had cookbooks and seasonings and I eventually landed a show on the Food Network that legacy those brands I was able to package up and properly position and launch and birth of the Ameer Natson brand which ultimately intern and put me in a position to launch frechef Meal Prep freshchef.onlineline of the same service that I was providing to one client I was able to provide to 100 clients with my private chef services the same service that I was providing to one client I was in able to provide to 200 clients by building a team of chefs so it was a tough decision to pull away from something that was very lucrative and it was very rewarding it was a great accomplishment and a highlight of my career but in order for me to pursue and build for the next level I understood that I had to build something for myself just as they had done which is why put them in position to be able to pay me what they did as their personal chef.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I wears several hats. I’m a is a chef, humanitarian, entrepreneur, faith leader and solutionist. I am also the ithe founder of Become Creative, a full-service creative and marketing agency that hires local talent from inner-city communities. I also serve the New Jersey youth director for the National Action Network, a civil rights organization founded by Reverend Al Sharpton in 1991, and volunteer with World Central Kitchen, a food relief non-profit.

I recently launched Become Creative in New Jersey a 5,000-square feet co-working space and culinary kitchen that is a playground for creatives and aspiring chefs. I’m reminded of a quote where I said, “I have spent the last 24 months on really focusing on how I can help people ‘become’ in the culinary space, but also in beauty, healthcare and other businesses. Nothing like this exists in our community. It is a creative coworking space for music producers, videographers, podcasters and photographers. It is more than that, a place to create your dreams come true,”

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes! Pastor Steffie Bartley the North East Regional Director of NATIONAL ACTION NETWORK and Senior Pastor of The Hope Church in Elizabeth, NJ

Website: freshchef.online

Instagram: @iamameern

Linkedin: https://www.linkedin.com/in/ameer-natson-02326946

Twitter: https://twitter.com/AmeerNatson?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Image Credits
Become Media Studio