Meet AJ Hawkins: Digital Marketing Consultant

We had the good fortune of connecting with AJ Hawkins and we’ve shared our conversation below.

Hi AJ, can you walk us through the thought-process of starting your business?
When I first started my business I had a lot of experience in the Journalism and New Media fields. I realized early that with the power of social media a start up company didn’t have to look like a start up company. I wanted to give business owners tools and resources that could help them grow and market themselves and their business for success. First, I thought about the first thing a business needs when getting started; a reliable computer. I became a refurbished Apple products affiliate so that I could refer people to great computers at great prices. Secondly, all business must have a logo that catches a potential clients eye. A well designed logo is the difference between any old business or a new catchy startup that others would like to be apart of. I always wanted to provide online, cost effective marketing strategies that will help business owners boost their brands reputation by way of satisfying and engaging website and social media content along with marketing strategies to shed light on your brand, business, or product. I’ve always wanted to do something that helped people make their dreams come true. Starting a business is not an easy task, but iHawk Media was created to take some of that pressure off a business owner so that they can focus on their service or product and leave marketing and systems to us.

What should our readers know about your business?
iHawk Media is a one-stop-shop for business owners who may have a product or service that needs a professional marketing plan and does not know where to start. I got where I am today by constantly studying the marketplace and online media platforms for changes in looks, styles, as well as changes in algorithms to see how can my clients take advantage of growing and changing their marketing and branding with our ever-changing world.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am a big sports fan so I would always check out a game! Hawks game, Braves game, ATL United games are always fun. I would tell them to check out Atlantic Station because of all of the food, fun, and entertainment that is always going on there. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First, I would like to thank God for the knowledge and ability to be in a position to help others. I would like to thank my wife and son, Michele Hawkins and AJ Jr. for putting up with my late nights and early mornings along with the unconditional support and love that it takes to make the business successful. I would like to thank my family for their guidance and support of my business by keeping business cards and telling people about my services. I would also like to thank some great people that have taught me so many tools and resources along the way: Solina Smith, David Ferebee, Yvette Miller, and Robin Ware. I also would like to thank my parents Aaron and Mia Hawkins for instilling disciple and drive in me from a young age and I would not be the person that I am today without them.

Website: IHawkMedia.com

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Twitter: ihawkmedia

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