Meet Catherine M. Beaty | Beauty, Fashion, and Lifestyle Digital Content Creator

We had the good fortune of connecting with Catherine M. Beaty and we’ve shared our conversation below.

Hi Catherine, is there something that you feel is most responsible for your success?
As a fashion, beauty, and lifestyle digital content creator, the most important factor for me is my ability to connect with my audience and build strong relationships with them. I try to do this by creating content that is engaging, valuable, authentic, and relatable and also making sure that I continuously interact with my followers. With so many other talented individuals in this space, I also have to ensure that I stay current and relevant, keeping up with all the latest trends and staying ahead of the curve maintaining a consistent posting schedule and putting a substantial amount of time and effort into growing my brand.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I have been recently motivated and encouraged to become a content creator to share my enthusiasm about fashion, beauty, and lifestyle. I wanted to inspire others by showing them how I enhanced my beauty using make-up and other products, how I styled myself with confidence, and also share my day to day routines. I re-started my YouTube channel and started micro-blogging on my Instagram, Facebook, and TikTok accounts during the pandemic. When starting out, it was difficult juggling being a wife, mom, and also devoting enough time to produce meaningful content, that was both entertaining, useful, and relatable to others. Sometimes it worked and other times it did not, so having a strong mental fortitude is absolutely necessary; you have to keep moving forward.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.?
– Monday: Tupelo Honey then off to Lenox Mall 
- Tuesday: The King Center followed by the Belt Line then finally dinner at Gaucy Margys for Taco Tuesday
– Wednesday: Your Third Spot for fun and drinks
– Thursday: Atlantic Station followed by Ray’s on the River
– Friday: Trap Museum then Houston’s for dinner

Who else deserves some credit and recognition?
When you are starting on any journey you are always looking for some kind of support and I can honestly say that I have gotten it from EVERYONE: my husband, my child, and other members of my family. They have helped in many ways from telling others about my YouTube channel and social media accounts, giving advice, and providing other morale support. I also want to shoutout my loyal followers who have continuously left encouraging comments on my posts and videos and have contributed substantially with their endless amount of views and engagement. Their support has allowed me to continue growing and expanding my brand.