Meet Amber Connor | Baker

We had the good fortune of connecting with Amber Connor and we’ve shared our conversation below.

Hi Amber, what was your thought process behind starting your own business?

​When I was a nutrition coach, I would always share healthy dessert and breakfast recipes with my clients to help them with their meal planning. I didn’t want them to feel like they were on such a strict diet that they couldn’t stick to it. This is how I started creating healthy recipes for myself and others. My clients would always tell me that they appreciated me sharing it, but they would rather me make it and they would just pay me for it! Well being a competitor myself, having a one year old and working as a trainer and nutrition coach, I didn’t have time for much else!!

Fast forward to 2020, when COVID happened. I was working as a head Personal trainer at a gym, had a one and 1/2 year old and was pregnant with our second child. We had just found out it was a little girl a couple days earlier, when tragedy struck and we lost her at 15 weeks!! It was by far one of the hardest things I have ever been through. The world was shutting down, I had just lost my baby and the only thing that helped me through it was BAKING!!!

I started baking every day just a stress reliever, and then started sharing it with family and friends. They started sharing it on Facebook and Instagram and more and more people started reaching out to me asking me if I could bake for them as well. That is when SINLESS SWEETS was created!!! I wanted to help people stay on track with their diets and meal plans, but also wanted to give them healthy breakfast and dessert options that they could enjoy without feeling guilty about it.
I would get up each morning, fulfill orders and then pack up my one year old and drive around and deliver goodies to people when they couldn’t leave their homes. We did this most days, so I could help provide for my family when the gym was shut down and I didn’t have an income coming in.
I started taking every day recipes for cookies, cakes, dessert bars and pastries and turning them into my own healthy recipes. I changed out the flours, sugars, and all the high carb ingredients to make them healthy, sugar free, low carb and keto.

Alright, so let’s move onto what keeps you busy professionally?
This business started with me sharing my love for baking with my clients, friends, and family. I am a fit foodie and I love to bake! Being a Fitness trainer, I am always looking to make “not so healthy” stuff, HEALTHY! I love showing others that you can eat healthy, but still enjoy foods you love, like CHOCOLATE!!! That is when SINLESS SWEETS was created.

My favorite part about baking is being able to be creative! I love turning every day recipes into delicious and nutritious desserts for everyone to enjoy!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
So I am originally from Beaufort, SC but currently reside in Augusta ga with my husband, and two boys.

My favorite spot in Augusta would have to be our local evans park! It’s great for family, friends and kids of all ages!

One of my favorite restaurants is Cork and flame! It’s great to grab a nice dinner and a delicious glass of wine!

For fun, we love playing PUT PUT or top golf with our friends.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband Bryan deserves so much credit. He has been such a motivator and support system for me! If it wasn’t for him, I wouldn’t be where I am today!

Website: www.sinless-sweet.com

Instagram: @sinlesssweettreats

Facebook: @sinlesssweettreats

Yelp: Sinless sweets