We had the good fortune of connecting with Uylanda Dennis and we’ve shared our conversation below.

Hi Uylanda, how do you define success?
Success, to me, is legacy. It’s building something meaningful that outlives trends and is rooted in purpose, integrity, and care. After more than a decade in business, success looks like endurance—the ability to grow, pivot, and remain authentic without compromising values.

But success is also deeply personal. If someone walks away from an interaction with us feeling more confident, more seen, or simply better than they felt before, that matters to me. Whether it’s through fashion, conversation, or service, making another person feel good about themselves is a powerful form of success. If my work leaves people feeling uplifted and affirmed, then I know I’m doing something right.

True success is creating impact that extends beyond the product—into how people feel, how they carry themselves, and how they remember the experience long after the moment has passed.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our business really started with a simple love for fashion and a genuine desire to help people feel good about themselves. I’ve always believed that what you wear should feel comfortable, flattering, and true to who you are. That’s how I approach my boutique. I’m very hands-on, from selecting pieces to thinking about how they’ll actually fit into someone’s everyday life—not just how they look on a hanger.

What I’m most happy about is that that we’ve been able to keep this boutique going for over a decade. That didn’t come easy. There were times when I felt unsure, times when growth was slow, and moments when I wondered if I should keep going. But I learned to listen—to my customers, to my instincts, and to the lessons that came with each challenge. Every obstacle helped me refine my vision and better understand what my customers truly wanted and needed.

We didn’t get here overnight. This business was built step by step, learning the fashion side, the business side, and everything in between. I made mistakes, adjusted, and kept moving forward. Over time, I realized that success in this industry isn’t about perfection—it’s about consistency, patience, and showing up even when things feel uncertain.

What I want people to know about my brand is that it’s built with heart. This boutique represents growth, resilience, and creativity. More than anything, I want people to leave their experience with us feeling confident, cared for, and comfortable being themselves. If someone walks away feeling better than they did before, then I know I’m doing exactly what I set out to do.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend came to visit Northern California for a week, I’d want them to experience the balance that really defines life here—community, creativity, nature, and purpose.

We’d start the week slow and grounded. One day would be all about easing in with good coffee, real conversation, and walking through local neighborhoods—checking out small shops, bookstores, and places that feel lived-in and personal. I love introducing people to the everyday side of Northern California, not just the highlights.

Another weekday would be dedicated to getting outside. We’d take a scenic drive through wine country or toward the coast, letting the views set the pace. I’m big on stopping when something catches your eye—whether it’s open land, water, or just a quiet stretch of road. We’d end that day with a relaxed dinner and time to unwind.

Midweek, I’d plan a culture day. That might mean heading into the city to explore art, history, and music—places where creativity and culture intersect. Northern California has such a strong mix of influences, and you can really feel it in the food, the neighborhoods, and the people. That evening would include dinner somewhere lively but comfortable, followed by live music or a laid-back lounge where you can actually enjoy the moment.

Another day would be intentionally slower—maybe a farmers market, time by the water, or even just sitting somewhere peaceful and talking. I think it’s important to leave space to breathe, especially when life is usually busy.

Since weekends are reserved for my ministry and worship, my best friend would absolutely join me for that. It’s an important part of my life, and anyone that would be a best friend would have this same commitment (as she does). It’s grounding, and it’s a reminder of what really matters.

To me, the best parts of Northern California aren’t just about where you go—they’re about how you spend your time and who you share it with. The creatives, the small business owners, and the artists are what make this place special, and that’s what I’d want my best friend to take home with them.

Who else deserves some credit and recognition?
I truly believe that no success is built alone. My first and most heartfelt shoutout goes to my husband, who has been my biggest supporter—both emotionally and physically—throughout this journey. During moments when I felt discouraged or considered giving up, he consistently encouraged me to keep going. He believed in the vision even when I questioned it myself, often helping me reignite my passion with fresh ideas and perspective. Many of the creative directions I’ve taken were sparked by his insight and unwavering support.

I also want to acknowledge my family, my community, and the loyal customers who have supported my boutique year after year. Their trust, encouragement, and belief in my work have carried me through seasons of growth, uncertainty, and reinvention.

Lastly, I want to recognize my group of women who support one another quietly and consistently. The conversations, shared experiences, and mutual encouragement have been just as impactful as any formal mentorship. Together, they’ve reminded me that resilience is built in community, and that purpose-driven work thrives when it’s rooted in care and connection.

Website: https://uyleesboutique.fashion/

Instagram: https://www.instagram.com/uyleesboutique/

Twitter: https://x.com/uyleesboutique

Facebook: https://www.facebook.com/Uylees

Youtube: https://www.youtube.com/@UyleesBoutique

Other: Pinterest: https://www.pinterest.com/uylees/

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