Meet Tiffani Price | Experience Creator & Hospitality Powerhouse | FAB Experience Co. & Hook’d On Sugar

We had the good fortune of connecting with Tiffani Price and we’ve shared our conversation below.

Hi Tiffani, we’d love to hear more about how you thought about starting your own business?
Honestly? My thought process was: If I’m going to build something, it’s going to be FABulous, PERIODT!

I’ve always been big on energy, and nothing will ruin my mood faster than paying good money, tipping well, and getting bad service. And in Atlanta? Listen… the people are beautiful, the vibes are beautiful, but sometimes the service? Not so much. I wanted to change that.

The way I saw it, FAB had to have it all, good looks, great drinks, and the kind of customer service people don’t forget. My bartenders can make a cocktail that’ll have you texting your ex and giving life advice in the same conversation. We smile, we vibe, we make sure you feel seen, heard, and taken care of.

And of course, we look good doing it 😉

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My creativity is deeply tied to how I experience the world. Living with Tourette Syndrome makes me more aware of feelings, energy, and the little details others might miss. That’s what sets my work apart, it’s never just about the drink in your hand or the dessert in your glass. It’s about creating a moment you’ll remember… and maybe even brag about on Instagram lol

FAB Concierge, now FAB Experience Co., is my bold, sophisticated side, bringing themed bar activations, visual storytelling, and hospitality that wows. Hook’d On Sugar is my playful, whimsical side, over-the-top milkshakes, extreme desserts, and sweet experiences delivered with the same obsession for detail.

It hasn’t always been easy. I had to step away from spaces and people that didn’t feed my spirit, choosing myself so I could align with event planners and creatives who truly valued my vision. My biggest lesson? Protect your peace, work with those who align with your values, and trust your creativity.

What I want the world to know is that my work is rooted in purpose. Every activation, every menu, every detail is art, designed to make you feel something unforgettable.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m a creature of habit when it comes to my go-to spots, I stick to places where the food is bomb, the cocktails are strong, and the vibe is just right. And honestly… deep down, all I really want to do is eat. 😂

First stop, no matter what time of day (or night) is Spondivits… or “Sponnie’s,” as I call it lol. That’s my ride-or-die spot. Big portions, big drinks, and it always hits. After that, I’m booking us massages at Treat Your Feet in Buckhead. It’s my self-care happy place, $75 for pure heaven with hot stones and hot towels.

If there’s a good movie out, we’re going to iPic. They hand you blankets, the food is actually good (hello, truffle fries), and the vibe is laid-back luxury. I go all the time with my son, it’s basically our “fancy couch” away from home. The only difference? I don’t have to pause the movie for snacks… because they bring them to me like the queen I am 😂. Honestly, the fries and I have a deeper connection than the film most of the time.

For a night out, I’m a hookah girl, but I like my spots low-key. Randevoo in Mableton is a fave (the food is fire and yes, I fully plan my nights around good eats… big appetite energy over here 😋). Or I’ll find some tucked-away lounge where I can actually hear myself think. And if I’m craving a real vibe, I’m finding the dopest R&B night in the city, good music, good energy, and just enough turn-up to call it a night.

Who else deserves some credit and recognition?
I can’t give just a little credit, ALL the credit, recognition, and love goes to the people who’ve held me down throughout my journey with FAB and Hook’d On Sugar. My FAB family, my clients, my vendors, they’ve all kept me going, even on the days I wanted to quit.

My cousin Dot helped me shape FAB’s name and vision. Ms.Paulann of My Party Divas showed me what high-level creativity looked like long before FAB was born, inspiring me to think outside the box. And Jeremy and Dash, from what was then 7.4 Creative Group, were the push I needed to start. Jeremy created my first logo and gave me the opportunity to be amongst Atlanta’s elite so people could see me, and they did. Dash took my first photos, and together they gave me the insight and encouragement I didn’t have anywhere else at the time.

I may not have had formal mentors, but God aligned amazing people in my life who believed in me before I believed in myself. They were, and still are, a blessing.

Website: FAB Experience Co. – Website under construction. Connect with us via Instagram @fabconcierge (contact info, email, and inquiry form in bio). Hook’d On Sugar – www.hookdonsugar.com

Instagram: @fabconcierge @hookdonsugar

Linkedin: https://linkedin.com/in/iamtiffaniprice

Other: With FAB’s website being under construction, For bookings or general inquiries for FAB Experience Co., please visit our Instagram @fabconcierge (contact details & inquiry form in bio).
For Hook’d On Sugar dessert and sweet activations, visit www.hookdonsugar.com.

Image Credits
@smarchephoto
@antonioweaverphotography
@jaynextdoor