We had the good fortune of connecting with Rashod Armon Stanley and we’ve shared our conversation below.

Hi Rashod Armon, how has your background shaped the person you are today?
I’m Rashod Armon Stanley, the CEO of The Trenches Global and Armon Rashod clothing brands. I’m from Atlanta, Ga. and hails from a diverse background that deeply influences my vision and approach to my clothing brands. Growing up in a vibrant community, I faced various challenges that shaped my resilience and creativity. My upbringing instilled in me a strong work ethic and a commitment to authenticity, which are central to my brand’s ethos. My experiences inspired me to create clothing that resonates with people’s stories and struggles, making The Trenches Global & Armon Rashod more than just fashion labels—they are a movement that reflects the realities of life.

What should our readers know about your business?
Sure! Let’s discuss how The Trenches Global and Armon Rashod brands differentiates itself in the clothing market.

Our brands focus on authenticity and storytelling, drawing inspiration from real-life experiences and cultural narratives. Unlike typical fashion labels, we prioritize the voices of our community, creating pieces that resonate on a personal level. This commitment to meaningful design helps foster a deeper connection with our customers, allowing them to see their own stories reflected in our clothing. Our approach combines quality craftsmanship with a strong sense of purpose, making each piece not just a product but a part of a larger conversation about identity and resilience. This vision has guided my career and continues to shape our growth.

The Trenches Global
Unique Selling Proposition: This business focus on community engagement or providing resources for those facing challenges in life. What sets it apart is its grassroots approach and emphasis on authenticity.

Proud Achievements: I’m most proud of my community service involvement with the youth and how it impacts, successful outreach programs that have made a significant difference in their lives.

Journey: Many entrepreneurs face hurdles. My journey often included initial setbacks, learning from failures, and adapting strategies based on feedback.

Overcoming Challenges: Resilience is key—pivoting when necessary, seeking mentorship, and staying committed to the mission has helped me overcome obstacles.

Lessons Learned: It’s important to listen to the community, adapt, and maintain passion for the cause.

Armon Rashod
Unique Selling Proposition: This is a fashion/lifestyle brand, that emphasizes sustainability and local craftsmanship. The unique designs and ethical practices are major draws.

Proud Achievements: Launching a successful collection, receiving positive media coverage, and collaborating with notable influencers.

Journey: My journey started with a vision which involved navigating financial challenges, building brand identity, and finding the right audience.

Overcoming Challenges: My strategies included securing funding, effective marketing, and fostering relationships within the industry.

Lessons Learned: I’ve learned the importance of networking, continuous learning, and staying true to my brand values.

Overall Message
Both brands convey a commitment to their communities, quality, and a vision for a better future. The overarching story reflects resilience, adaptability, and a deep connection to each of their missions.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Here’s a week-long itinerary for an amazing trip to Atlanta, showcasing some of the city’s best spots:

Day 1: Downtown Atlanta
Breakfast: Start at Ponce City Market with a coffee from Dancing Goats.
Morning: Visit the Georgia Aquarium, one of the largest in the world.
Lunch: Grab a bite at The Varsity, an Atlanta classic.
Afternoon: Explore the World of Coca-Cola for a fun and interactive experience.
Dinner: Enjoy southern cuisine at Mary Mac’s Tea Room.
Evening: Catch a show at the Fox Theatre.
Day 2: Midtown and Piedmont Park
Breakfast: Ria’s Bluebird for their famous pancakes.
Morning: Stroll through Piedmont Park, enjoying the views of the Atlanta skyline.
Lunch: Eat at Highland Bakery for delicious sandwiches.
Afternoon: Visit the High Museum of Art.
Dinner: Enjoy a fine dining experience at South City Kitchen.
Evening: Relax at Ponce City Market’s rooftop for games and city views.
Day 3: Buckhead
Breakfast: The Flying Biscuit Cafe for hearty breakfast fare.
Morning: Explore the Atlanta Botanical Garden.
Lunch: Dine at The Capital Grille.
Afternoon: Go shopping at Lenox Square.
Dinner: Visit Fogo de Chão for a unique Brazilian steakhouse experience.
Evening: Check out the nightlife at Buckhead’s bars.
Day 4: History and Culture
Breakfast: Savannah’s Candy Kitchen for sweet treats.
Morning: Visit the Martin Luther King Jr. National Historical Park.
Lunch: Have lunch at Busy Bee Cafe for soul food.
Afternoon: Explore the Atlanta History Center.
Dinner: Try Ecco for a blend of Italian and Mediterranean flavors.
Evening: Attend a performance at the Alliance Theatre.
Day 5: Westside and Beyond
Breakfast: West Egg Cafe for a great brunch.
Morning: Visit The BeltLine, walking or biking along the trails.
Lunch: Grab street food at Krog Street Market.
Afternoon: Check out Ponce City Market again or visit the Kendeda Eco-Academy.
Dinner: Enjoy Mexican cuisine at El Tesoro.
Evening: Visit The Tabernacle for a live music show.
Day 6: Outdoor Adventure
Breakfast: Enjoy pastries at Baked from the Heart.
Morning: Hike at Stone Mountain Park for stunning views.
Lunch: Picnic in the park or eat at Summit’s Stone Mountain restaurant.
Afternoon: Explore the park’s attractions or relax at Lake Clara Meer.
Dinner: Dine at The Atlanta Fish Market for seafood.
Evening: Wind down at Old Fourth Ward Park.
Day 7: Relax and Reflect
Breakfast: Brunch at Two Urban Licks with riverside views.
Morning: Explore Little Five Points, a quirky neighborhood with shops and street art.
Lunch: Try Vortex Burger for iconic burgers.
Afternoon: Visit the Jimmy Carter Presidential Library and Museum.
Dinner: Conclude with a memorable meal at Bones for upscale steak.
Evening: Enjoy a nightcap at The Roof at Ponce City Market.
This itinerary blends food, culture, nature, and entertainment that will give my best friend a well-rounded experience of Atlanta!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Absolutely! I’d like to dedicate my shoutout to my parents, community, and the mentors who have guided me along the way. Specifically, my family’s unwavering support laid the foundation for my journey, instilling values of perseverance and creativity. Additionally, there are several mentors in the media/fashion industry who offered invaluable advice and encouragement, helping me navigate challenges. One very important person is Wendy Williams. She showcased my story multiple times on her “The Wendy Williams Talk Show”, and for that I’m grateful! Their belief in my vision has been instrumental in shaping The Trenches Global and Armon Rashod into what it is today. I also want to recognize the organizations that promote entrepreneurship and provide resources for young creatives; their impact is immeasurable.

Website: https://www.thetrenches.global/ https://armonrashod.com/

Instagram: https://www.instagram.com/thetrenchessports?igsh=MTRqbWZwOG85b3liOQ== https://www.instagram.com/armonrashod?igsh=MTJjM2tlbW9jYXQzNQ==

Linkedin: http://linkedin.com/in/rashod-stanley-409b86188

Twitter: https://x.com/trenchesglobal?s=21&t=ePVFLFr7a5LYRXxx_N64iQ http://twitter.com/armonrashod

Facebook: https://www.facebook.com/thetrenchesglobal?mibextid=LQQJ4d https://www.facebook.com/trench.santana?mibextid=LQQJ4d

Youtube: https://youtube.com/channel/UCDBp-IFNxmmC6yKJzqNh7jA https://youtube.com/@armonrashod?si=8Q–gBC5QsIPg2YQ

Other: https://atlantasantana.com/

https://youtube.com/@atlantasantana8938?feature=shared

https://www.snapchat.com/add/trenchesglobal

http://www.fanbase.app/@rashodstanley

@thetrenchesglobal

@armonrashod

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