Meet Krista Durant | Entrepreneur & Advocate

We had the good fortune of connecting with Krista Durant and we’ve shared our conversation below.

Hi Krista, as a parent, what have you done for you children that you feel has had the most significant impact?
As a single parent, I believe the most important thing I’ve done for my children is breaking generational cycles and fostering an environment of learning, growth, entrepreneurship, and advocacy. Growing up, I witnessed patterns that I knew needed to change, and I made it my mission to ensure my children would have a different experience.

One of the pivotal steps I’ve taken is to prioritize education and personal development, both for myself and my children. By continuously learning and growing, I set an example that knowledge is a powerful tool for change. I’ve enrolled in courses, read extensively, and sought mentors who could guide me in becoming the best version of myself. This journey has been incredibly impactful, not just for me, but for my children who see the value of lifelong learning.

Entrepreneurship has also been a significant focus in our household. I’ve actively involved my children in my business ventures, teaching them the principles of entrepreneurship, financial literacy, and the importance of hard work and resilience. This hands-on experience has equipped them with skills that are not only valuable for their future careers but also for their personal growth. They understand the value of innovation, the importance of perseverance, and the satisfaction that comes from achieving goals.

Moreover, advocacy is a cornerstone of our family values. I’ve taught my children to stand up for what they believe in, to be voices for the voiceless, and to contribute positively to their community. Whether it’s through volunteering, supporting local causes, or simply being kind and empathetic individuals, my children have learned that they can make a difference.

Breaking these cycles and instilling these values has not been easy, but it has been profoundly rewarding. My children are growing up with a sense of purpose, equipped with the tools and mindset to navigate and impact the world positively. They are learning to be independent thinkers, compassionate leaders, and dedicated learners. This, I believe, is the most significant and lasting impact I can have as a parent.

Let’s talk shop? Tell us more about your career, what can you share with our community?
As the founder of It’s The Moss For Me, LLC, my business focuses on offering a synergistic blend of sea moss gel, Irish moss soap, and all-natural soaking salts. What sets us apart is our unwavering commitment to quality, sustainability, and customer satisfaction. We’ve earned BBB accreditation, received the Best of Gwinnett award in the Specialty Food/Drink category, and have been featured in VoyageATL Magazine. Our dedication is also reflected in our positive Google reviews, numerous referrals, and heartfelt recommendations from our customers.

The journey to where I am today has been anything but easy. Building my brand and financial foundation required overcoming significant challenges, particularly in leveraging business credit. There were moments of doubt and difficulty, but perseverance and strategic planning were key to navigating these obstacles. I focused on understanding and improving my personal credit to leverage it for business growth, an area where my mentor, Eric GYL, provided invaluable guidance.

Some of the most important lessons I’ve learned along the way include the importance of resilience, the power of networking, and the necessity of continuous learning. Every setback was an opportunity to grow, and every success was a testament to the hard work and dedication invested.

What I want the world to know about me and my brand is that we are rooted in a genuine desire to make a positive impact. It’s The Moss For Me, LLC, is not just a business; it’s a reflection of my passion for holistic wellness and sustainability. Our products are crafted with care, backed by extensive research, and designed to enhance the well-being of our customers.

I am incredibly proud of the community we’ve built and the recognition we’ve received. The accolades, such as the Best of Gwinnett award, are affirmations of our commitment to excellence. But more than that, the positive feedback from our customers and the relationships we’ve formed are what truly motivate me.

My journey has been shaped by perseverance, support from mentors, and a steadfast commitment to quality and integrity. It’s The Moss For Me, LLC, stands as a testament to overcoming challenges and striving for excellence, and I am excited to continue this journey, making a positive difference one step at a time.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: Arrival and Welcome

• Morning: Pick up your friend from the airport and settle them into their accommodations.
• Lunch: Head to Upbeet for a delicious and healthy meal. They offer a variety of salads, bowls, and smoothies.
• Afternoon: Take a leisurely walk through Piedmont Park, enjoying the beautiful scenery and possibly renting bikes.
• Dinner: Dine at True Food Kitchen for clean, health-conscious dishes made from fresh ingredients.
• Evening: Relax at Juiceheads ATL with a refreshing juice or smoothie.

Day 2: Nature and Exploration

• Breakfast: Start the day at Radial Cafe for organic and locally sourced breakfast options.
• Morning: Visit the Atlanta Botanical Garden for a stunning display of plants and flowers.
• Lunch: Enjoy a nutritious meal at Recess, located in Krog Street Market.
• Afternoon: Explore the BeltLine Eastside Trail, a vibrant urban trail featuring art installations and green spaces.
• Dinner: Have a wholesome dinner at Cafe Sunflower, known for its creative vegetarian and vegan cuisine.
• Evening: Sip on non-alcoholic craft beverages at Dry County Brewery, which offers a selection of alcohol-free beers.

Day 3: Historical and Cultural Immersion

• Breakfast: Visit The Flying Biscuit Cafe for a hearty and healthy breakfast.
• Morning: Tour the Martin Luther King Jr. National Historical Park to delve into important American history.
• Lunch: Eat at R. Thomas’ Deluxe Grill, which offers organic and health-focused dishes.
• Afternoon: Visit the High Museum of Art to appreciate its extensive collection of art.
• Dinner: Head to Lotus Vegetarian Restaurant for an evening of delicious vegetarian Asian cuisine.
• Evening: Relax at Kavarna with a variety of non-alcoholic beverages like herbal teas and specialty coffees.

Day 4: Adventure and Activity

• Breakfast: Begin the day at Le Petit Marche for a delightful, health-conscious breakfast.
• Morning: Go for a hike at Sweetwater Creek State Park, enjoying the trails and picturesque views.
• Lunch: Have a picnic with provisions from Sevananda Natural Foods Market, featuring organic and locally-sourced foods.
• Afternoon: Try paddleboarding or kayaking at Stone Mountain Park’s lake.
• Dinner: Enjoy a meal at Green Sprout, offering vegan Chinese cuisine.
• Evening: End the day with a visit to Revolution Doughnuts for some guilt-free, clean-eating dessert options.

Day 5: Local Flavor and Relaxation

• Breakfast: Stop by Buttermilk Kitchen for farm-to-table breakfast options.
• Morning: Spend the morning exploring Atlanta’s Historic Fourth Ward Park.
• Lunch: Have lunch at The Grit, known for its wholesome vegetarian dishes.
• Afternoon: Visit the Georgia Aquarium for an underwater adventure.
• Dinner: Dine at Soul Vegetarian for soul food with a healthy twist.
• Evening: Unwind at Kula Coffee Co., where you can enjoy various non-alcoholic beverages.

Day 6: Art and Shopping

• Breakfast: Enjoy breakfast at Joy Cafe, with options that cater to clean eating.
• Morning: Stroll through the Atlanta BeltLine’s Art on the BeltLine exhibit.
• Lunch: Eat at Café Intermezzo for a diverse menu with healthy choices.
• Afternoon: Shop at Ponce City Market, exploring local shops and boutiques.
• Dinner: Head to Aviva by Kameel for Mediterranean dishes made with fresh ingredients.
• Evening: Enjoy mocktails and live music at Eclipse di Luna.

Day 7: Farewell and Reflection

• Breakfast: Have a farewell breakfast at Henri’s Bakery & Deli.
• Morning: Take a peaceful walk at Chattahoochee River National Recreation Area.
• Lunch: Enjoy a final meal at True Food Kitchen to savor more healthy, delicious food.
• Afternoon: Reflect on the trip with a relaxing visit to Spa Sydell for a wellness treatment.
• Evening: Head to the airport and see your friend off, with a stop for a refreshing drink at Pressed Juicery on the way.

This itinerary ensures a balanced mix of outdoor activities, cultural experiences, and clean eating, making for a memorable and health-conscious visit.

Who else deserves some credit and recognition?
There are several key influences that I owe a tremendous amount of gratitude to for their role in my journey. First and foremost, I want to give glory to God for never giving up on me. Through every challenge and triumph, His unwavering presence has been my guiding light and source of strength.

Additionally, I owe a huge debt of gratitude to Eric GYL for his invaluable mentorship. Eric’s insights and understanding of the unique timelines each of us face in building personal credit to leverage business credit have been transformative. His patience and wisdom have not only guided me through complex financial landscapes but also empowered me to make informed and strategic decisions for my business.

These influences, both divine and human, have played a critical role in my journey, and I am profoundly grateful for their support, love, and encouragement. They have been the pillars that have helped me build a strong foundation for my personal and professional life.

Instagram: https://www.instagram.com/its_the_moss_for_me_?igsh=bHUzdzkwdTA4a3A1&utm_source=qr

Facebook: https://m.facebook.com/ItsTheMossForMe?mibextid=LQQJ4d

Other: https://g.co/kgs/Rd3NGR

https://a.co/d/hazL4Nr

https://voyageatl.com/interview/daily-inspiration-meet-krista-durant/