It’s easy to get caught up in the day to day, but it’s important to stop and ask: what’s the end goal? Knowing where you are trying to go is step one in getting there and so we’ve asked some folks we admire to tell us their end goal and where they want to be by the end of their careers.

Cris Reid | Cigar Aficionado & Founder of Cigar Society

The end goal is to have the countries largest cigar lounge franchise. Read more>>

Edan Edmonson | Photographer

As a creative, and especially true of photographers, we spend most of our time seeing the end. We visualize the end result of a shot well before we even lift the camera to our eye and when there isn’t a camera available we take mental photographs, After a lifetime of seeing the world in these rectangular and forever ending moments, I hope to be at a point in my professional career that I can bring it all to a final end and still be creatively happy with every “ending” I have created. Read more>>

Moriah Knott | Baker

As a baker, most people’s goals is a storefront bakery of some kind. I am no different. I aspire to have a storefront in multiple cities and establish a brand that people know and trust. When people purchase my products I want them to feel excited in knowing that it will be beautiful and delicious. I would also like to create a new way of purchasing cakes and other baker goods such as cake ATM’s and Vending Machines. Overall my end goal is a solid baking brand that becomes a household name. Read more>>