We asked folks to tell us about the most important decisions they’ve made along their journey and have shared some of the highlights below.

Keylonda Lewis

Honestly, choosing to be my authentic self was the game-changer. I’m not the typical depiction of “professional”—I show up as me, unapologetically. And that’s been my secret sauce. It allowed me to build a business and a brand that feels real, not robotic. I love creating a safe space where people feel good being themselves too, because I know how powerful that freedom is. When people feel seen, they show up better—and that’s when the magic happens. Read More>>

Elin-Margareta

I follow the words “If you want something done than you better you it yourself because nobody will do it for you.”. I worked very hard to get to where I’m and it has given me success. That decision got me to understand the business and also take risk. Read More>>

Kayla T. Smith

One of the most important decisions I made was bringing my husband on to handle our digital marketing. His efforts and expertise really helped shape our brand and were instrumental in driving growth. Read More>> 

Mike Cobb

Other than deciding to work for myself, the single most important decision I made was to not only embrace change—but to learn to thrive on it. Throughout my career, I’ve sought out the unfamiliar, the evolving, the unpredictable. I came to view each transition not as a disruption, but as an invitation: to expand my knowledge, to explore new industries, and to push beyond what I thought I was capable of. Read More>>