We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jeff Leisawitz | Internationally In-demand Life Coach for Storytellers and Creatives of Every Flavor

Integrity. Simply knowing yourself and aligning with your actions, and doing what you say you’re going to do, will keep you on the path to a good, happy and fulfilling life. Read more>>

Davonte Walls | Business Owner

The principles or values that mean the most to me as a young local business owner are determination, humility, and faith. Why to begin with determination? First you must have the drive to succeed and believe that you can accomplish your goal. no matter the obstacles that may come in your way persevere through it. My personal advice would be to focus on one goal at a time and when you reach that one strive for the next one. Read more>>

Daisy Cuellar | Photobooth Owner & Collateral Analyst

Impact and honesty are two core values i try my best to upkeep. I want to be remembered as someone who Make people smile and feel loved. You never know what people are faced with on a daily even when they put on a smile. These days many are internally struggling and hurting . Read more>>