In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Kiauna Rome

Keeping God first and remembering that He is the master behind all plans is what I value most. It keeps me honest and on a steady path. At times, it’s hard, especially when brand deals present themselves that don’t necessarily align with my values. However, I try to lean on the belief that more opportunities will come that align with what I feel God has called me to do with my platform. – ‘I therefore, a prisoner for the Lord, urge you to walk in a manner worthy of the calling to which you have been called, ‘Ephesians 4:1 Read more>>

Richard Waggoner | Visual Artist and Cyclist

It is most important to me that I live ethically, honestly and creatively. I believe that life is beyond our understanding, unknowable and random. It is possible that there is meaning and much more that is beyond our comprehension but all our efforts to discover the meaning of life are futile. Thus, I attempt to create art (visual) listen to music that challenges me and laugh. I believe that our best response to the universe is to laugh at, or with it. Read more>>

Andrew Nevala | Educator/Musician/Bandleader

Integrity. If you have integrity, you also know what it is to be honest, have a strong backbone, and can be trusted when the times get tough. You know what it is to “Do the right thing”. When I see that in people, or their business, I know I can trust them to do the job. Read more>>

Erika Ahumada-barraza | Regional vice president in a finance services company

For me the first principle is Integrity
I think this is the foundation of a life built on honesty and strong moral principles.
It means doing the right thing, even when no one is watching, and staying true to your values, regardless of the circumstances.
For me, integrity is about consistently aligning actions with beliefs, ensuring that trust and respect are earned and maintained. Read more>>

Peachtree Wellness | Holistic Apothecary

Wellness and community are two of the main principles we value here at Peachtree Wellness. When we first opened in 2020, we saw a need in our area for holistic and plant based wellness, in lieu of fast paced, pharmaceutical fueled Western Medicine. As Atlanta natives ourselves, we identify with and connect intimately with the neighborhood because it is very much a part of us. We grew up here, went to school with a lot of these folks, have watched families be born, and we’ve mourned together. We believe it’s important to be on the forefront of holistic health to be able to source and provide alternative solutions for those in need. A healthy community is a wealthy community, and this is what fuels us. Read more>>