In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Kala Evans | Licensed Massage Therapist

The principle that resonates with me the most is character, which to me is the embodiment of integrity. I prioritize character over talent because, while skills can be taught, the core of who someone is their honesty, reliability, and respectfulness—intentionally shapes every interaction and decision. These attributes are what build the kind of trust and reputation my business stands on. I intentionally seek out and surround myself with individuals and partnerships that reflect this principle, as it is the truest measure of long-term success and impact. Read more>>

Jacob Munnicha | Executive Chef & Product Manager

We believe that good food should not be expensive and it should be food that honors traditions and history of where it came from. Read more>>

Street Refugee | Artist.

What matters to me most is a world where all people are confident in their creativity. I attended 8 different schools before college. Out of the 8 schools, only kindergarten offered me an art class. If I and many others in the hood are meant to be artists but we don’t have the means or encouragement to grow & sustain ourselves, what will become of our futures? Read more>>

Jared Hall | Founder of 3am Luxury & International Fashion Designer

Accountability, Responsibility, Honesty, Trustworthiness, Respect, Dependence, Integrity, Self Confidence. Life is very much like credit. The better your credit the more opportunities you’ll have. I believe having great traits brings great opportunities very much like credit. When people see you as a well respectable person, responsible, accountable, dependable, trustworthy, honest, with integrity and self confidence in my opinion you become more favorable upon masses of people. Read more>>