We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Deyshaun Tucker | Actor

The most important value is integrity. I was born with the important principle of knowing that good character is the best defense for anything in the world, whether it be deceit, envy, jealousy, or just any negativity trying to pull you in. And, as Ive gotten older I realize its phenomenal offense too, being a person of high integrity reminds myself, and others I encounter that being a good person is the right thing to do simply because its the right thing to do Read more>>

Similoluwa Dada | Music Producer & Web developer

Never stop trying. Most times people that failed, are those that gave up! Read more>>

Stephanie Lynn | Bean Queen

Serving others with respect. Having respect for my brand and working hard behind the scenes shows up in front of family (customers). This respect exudes on to when I serve all those who patronize Georgia’s BEST Baked Beans. I give nothing less than what I expect each and every time and order goes out. Read more>>

Gerald C. Anderson, Sr. | Magazine Publisher, Author, Musician

Honor. The meaning of honor is an adherence to what is right or to a conventional standard of conduct. I believe if you asked me this question when I was 18, my response would have been different. Again, the Air Force instilled honor in me and I still live by it today. Read more>>

Dion Green | CEO

Mr. Dion Green is the Founder/CEO of Flourishing Under Distress Given Encouragement (FUDGE) a 501c3 nonprofit that helps survivors through traumatic experiences with resources and support. Read more>>