Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Lacey Black

I wanted to enhance the inner beauty that often gets lost in the hustle and bustle of womanhood. Imagine the most realist, strongest, wisest person in your life — Most likely that person is a woman. Woman are the breadwinners, the child barers, the head of the house and the backbone to most dynamics. Taking care of home, life, bills, kids, and dreams? That’s the most GANGSTA thing anyone can do! In a world where the modern woman has to do it all, Their looks can be the last of their concern. Read More>> 

Maureen Doss

The idea for my business was born out of one of the hardest seasons of my life. When my daughter was just 11 years old, she was diagnosed with brain cancer and went through two years of chemotherapy. In the middle of navigating her treatments, doctor’s appointments, and the emotional weight of that journey, I realized I needed work that gave me the flexibility to be present for her and our family. Read More>>

Emily Klimkiewicz

I have loved astrology since I was little! I remember reading my mom’s astrology books when I was a kid – Linda Goodman’s “Sun Signs” was always on our bookshelf. I started seriously studying astrology in 2012 in NYC where I lived for 23 years, and from the very first class I was hooked. I studied French and Art History in college and to me learning astrology felt like learning a language: a language of symbols that you use to decode an astrology chart.  Read More>>