Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Christina Pack | Pregnancy and Postpartum Coach

When I had my first child, it became immediately clear to me that I was unprepared for the postpartum season. I had no clue what to expect as far as my physical healing went, how to navigate my changing hormones, and how to ensure that my support system was truly set up to support me. I was overwhelmed, tired, and honestly at some points, scared. Postpartum is no freaking joke. Read more>>

Honey Brasher | Owner of HoneyKreationz

The reason why I wanted to create my own brand is because living in Dallas. I have became really in-tune with myself. And I love putting my creativity into my designs. I wanted to create products that everyone would love wearing as well as feel comfortable. Read more>>

ique | Plant-based Chef & Digital Marketer

It must of been 27 years ago, when I became ill with the Shingles and I thought it was the worst thing that could happen to anyone. Although, that illness made me realise that I needed to change my diet to vegan. After 4 months, I began to noticed significant changes in my weight and how vibrant I felt. At that point, I was convinced that this was what I wanted for my wellness. When I was 25 years old, I created my own vegan dishes and realized I wanted to spread this to everyone I knew. Read more>>

Jasmine Lawrence | Founder

I founded EDEN BodyWorks based on my own needs for affordable, natural hair and body care products. I lost my most of my hair after having a relaxer at a very young age. I wanted to create products to help women live happier and healthier lives where they had the tools and support they needed to craft their own identities and style. Read more>>