Our city is home to so many incredible businesses and so we asked the founders how they came up with the ideas for their businesses and have shared their responses below.

Antoine Mccants | Hair Stylist & Makeup Artist

When I was in hair school, I had an instructor named Susan Porterfield, also known as Ms. P, who played a big role in encouraging me. I would tell her how I was going to become a successful stylist and makeup artist, and she would nod her head with excitement, saying, “I can see it.” One day, while we were working on the salon floor, she gave me the name “Antique.” It was cute and stuck with me during school and even a little after. Read more>>

Jackson Moehler | Atlanta Influencer & Content Creator

I started my own LLC, Boone Media, in July of 2023 when I quit my corporate job to take content creation seriously. I had been doing content creation as a fun side hustle and creative outlet while working in medical sales and ultimately decided that I was more passionate about content and improving my skills than my corporate job. Boone Media LLC is a content creation business focused on social media management and content creation for lifestyle, makeup, haircare, and fashion brands. I also do brand collaborations on my own personal social media accounts and it’s really fun being able to work on my own profiles but also see different sides of the content world working with other brands! I got the name “Boone Media” from my 4 year old golden retriever, Boone! Read more>>

Sabehah Aneesa | Skincare Consultant & Makeup Artist

I created my business by combining my years of experience as a woman and makeup artist with my deep love for biology and neuroscience. I’ve always been fascinated by human behavior and beauty, but it wasn’t until recently that I found a way to truly connect the two. While makeup artistry often emphasizes the surface-level aspects of beauty, I wanted to go deeper. Read more>>

Ariell Alexander | Holistic Bodycare Creator

The idea for ALuxeBeauti was born out of a need for honesty, intention, and authenticity in body care. Many brands on the market prioritize cost-cutting over quality, often overlooking how their ingredients affect the body, not just externally but internally. Through extensive research, I discovered the transformative power of natural ingredients and herbs that nurture and heal the skin naturally, both on the surface and at a deeper level. Read more>>

Carter Williams

I’ve always liked to draw since I was a kid, always been interested in art. During High school I started to paint on canvases. My junior-senior year, Due to Covid-19, school closed, everything started to close & people began getting quarantined. While at home, during this time, scrolling on Tik-tok, I saw videos of people making rugs. I thought they were cool & I liked the idea of making them because it gave me something to do productive in my spare time at home. Read more>>