We had the good fortune of connecting with Whitley White and we’ve shared our conversation below.

Hi Whitley, can you walk us through the thought-process of starting your business?
I was inspired to start my own hair business because as a kid I was insecure about my own hair. I’ve always wanted long and curly hair but due to relaxers my hair was straight and sustained heat damage causing my hair to break off. Later on as an teenager to an adult I have been wearing hair extensions or wigs. It was then I began to realize I wasting hundreds of dollars getting bad batches of hair from AliExpress and Alibaba hair vendors. The hair would have a bad smell, it would shed worse than some house pets. Whenever I would shampoo the hair, it would get so tangled and matted up afterwards like a shaggy rug. I didn’t want any other woman to experience the same thing I have. So I first start selling hair earning commission with Mayyeven but their hair was to expensive and I wasn’t really making a profit off the sales. The year 2017 when I got my tax refund I decided to invest into starting my own hair business. I became an LLC October 2020 and my business has evolved from an idea of not wanting other women to experience the same hair I did into reality. I have set goals that I once believed were unattainable for me. I now plan to leave a legacy behind for my two daughters with the proper education & resources to do so. So that one day they could take over my business and successfully run it as well. My ultimate goal is to create generational wealth for my children.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
She Hustles by Avrils Creations LLC”. This company provides Hair Extensions such as Wigs and Hair Care products. Such as lace glue remover and edge control. We also offer beauty products such as lashes to enhance the look of the eyes on women. Most black women are now wearing wigs these days and they all care about. These important factors. How long will the wig stay on my head? And will the glue rip off my natural hair edges underneath the wig. My company offers the lace glue to secure the wig even if the customer decided to take a swim. Also the lace glue remover we sell will ensure no damage will come to the natural hair line when removing the lace wigs and glue. Our company is a one stop shop. We offer everything the customer will need for a wig installation and removal. Such as the wigs we offer are a different variety of colors, lengths and textures. If you like curly hair our DeepWave wigs are for you. We offer HeadWraps to keep the baby hairs intact after installation. Another product we offer is Hair Wax sticks to keep fly away hairs down on the wig and it gives the hair a salon finished look. Therefore my company would always be a great choice for black women looking for the best quality products at very affordable prices.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In Atlanta I would offer to take a friend to Fade & Faucet for some good food and drinks, Lenox Mall & Shane Justin on peachtree for shopping, The Mercedes Benz center to enjoy a game, We obviously would hit the nightlife scene as well maybe go to Club Impound, Blue Diamonds, and me personally I like to drive so we would definitely do some sightseeing of Downtown Atlanta and the surrounding areas

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes! My kids Father his name is E Finch he is an upcoming R&B Artist from Columbia, SC which I am originally from as well. I would like to shout him out because he has been a mentor and very supportive since I began my hair business back in 2017. I couldn’t tell my story without showing my gratitude and appreciation to him.

Website: https://www.shehustles.org

Instagram: https://www.instagram.com/shehustles_by_avrils_creations

Facebook: https://www.facebook.com/SheHustlesByAvrilsCreations

Youtube: https://youtube.com/channel/UCfz8Z5abkLdN1i7iqgQay1g

Other: Facebook: Avril White

Image Credits
Shot by: We Up NEXXT on IG

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.