Meet Vanessa Humphrey | CEO & Owner

We had the good fortune of connecting with Vanessa Humphrey and we’ve shared our conversation below.

Hi Vanessa, is there something that you feel is most responsible for your success?
The key to our brand’s success is our strong focus on including and uniting women from all walks of life. We’re not just about fitness – we’re a community that represents women of all ages, sizes, and backgrounds. Our name, Recharge Active Wear, captures our message: reminding women caught up in life’s challenges that embracing a healthy lifestyle is a journey they can conquer by getting up and persisting.

Our brand thrives on the idea that everyone, no matter their circumstances, can succeed. We’re here to break away from unrealistic standards and show the diverse beauty and strength in every woman. Success in health and wellness, for us, is not a lonely road but a shared experience where women support and uplift each other.

In simpler terms, our brand’s triumph is all about bringing women together, celebrating each other’s victories, and encouraging everyone to embrace a healthier and more fulfilling life. We’re not just a fitness brand – we’re a movement inspiring women to rediscover their true selves and empowering them to RECHARGE and get going again.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

My business is not just about selling fitness apparel; it’s a movement that transcends the conventional boundaries of the industry. What sets RAW apart is our commitment to being more than just a brand – we are a community, a safe space, and a no judgment zone. We take pride in providing not just products but daily motivation and inspiration to women worldwide.

Getting to where we are today has been a journey marked by dedication and a deep sense of purpose. It wasn’t easy, as challenges are inevitable in any venture. Overcoming obstacles required resilience, adaptability, and an unwavering belief in our mission. The key was staying connected to our community, understanding their needs, and evolving to meet them.

One of the most valuable lessons learned along the way is the significance of authenticity. Our success is grounded in being true to our core values, embracing diversity, and fostering a genuine connection with our audience. In the face of adversity, we found strength in our community, realizing that their stories and experiences are as integral to our brand as the products we offer.

What we want the world to know is that we’re not just selling activewear; we’re promoting a lifestyle. Our brand is a source of daily motivation, reminding women that they’re not alone in their journey. It’s a movement that celebrates every woman’s uniqueness, providing a platform where they can find support, encouragement, and empowerment. In a world often filled with judgment, our brand stands as a beacon of acceptance and inspiration.

Follow us on IG to participate in our annual $400 worth of active wear apparel giveaway (March 2024)

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
During your week-long visit, we’d kick things off with an active start. Whether it’s hitting the gym, hiking up Stone Mountain, or exploring the scenic Old Mill Park in Roswell, we’d make sure to get the energy flowing.

A definite highlight would be our taco and tequila lunch date – a non-negotiable. Following that, the day opens up to whatever the mood calls for, from virtual reality gaming to Edgewood block parties, or something more creative like sip and paint or pottery making.

We’d inject some adrenaline into the week with some more active activities like ax-throwing or zip-lining, followed by a laid-back lunch and maybe some local craft beers to unwind.

Some of my favorites spots are BonTon, Habitat, Batsi, Botica….all serve a different purpose depending on the day.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely! My shoutout goes to every woman across the world who has ever struggled with weight or body image. It’s a collective acknowledgment of their strength, resilience, and the daily battles they face. Each woman who has confronted societal expectations, personal doubts, or the pressures to conform to certain standards deserves credit and recognition.

Website: www.itsrawactive.com

Instagram: https://www.instagram.com/itsrawactive/

Image Credits
Photography credits: @jamagine @riousshotme