Meet Tina Faust | Owner of Bella by Tina Foy & Mrs. Imperial Nations 2022

We had the good fortune of connecting with Tina Faust and we’ve shared our conversation below.

Hi Tina, what’s your definition for success?
I define success as setting and meeting a goal, no matter how long it takes.

What should our readers know about your business?
Bella by Tina Foy Ltd. Co. is a family company, and we care about families. We help people get the skin they want without taking up precious time. We are known for providing luxury products without the luxury price, and a little goes a long way. Our skincare products are gifts. We want everyone to feel like they’re giving a gift to themselves or anyone else—the advantage of self-care and great skin. I believe that what sets us apart from others is that everyone involved in promoting the brand actually uses the products, from the CEO to the faces of the collections. It’s not just an advertisement. Our skincare line is a part of our lifestyle.

I am most proud of the results that our customers get from using clean products. A close second is the authenticity that Bella by Tina Foy brings to the beauty space. Customers can talk to me directly or see us on IG live, flaws and all. Yes, we are a business, but humans run the business. We’re everyday people who put one foot in front of the other.

We offer four collections of self-care. Our Spa Collection is for your home spa day. Our Glow Collection maintains a fresh glow on your face during your outings. Our Renew Collection is to help you get back on track if you take a little break from your skincare routine. In our Men’s Collection, we are currently adding more items for use with our beard oil. Our products all work well together.

It has not been a smooth road. Launching a new business comes with some battles. Struggles kicked things off for us because we launched right when the pandemic hit. Where we are located the day we went live online, our county went on lockdown because of the pandemic. There was no big launch party, no in-person networking, or giving out samples. I had to throw out everything that I had planned in the way of advertising, and pivot quickly. I went from not caring about social media to it being my primary way of advertising and networking.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting Georgia, I would take them all over. The state has a lot of amazing places to eat and have fun. Places I would take my friend to eat are Cheesecake Factory, Melting Pot, Oy!, El Viejon, Pappadeaux and Hard Rock Cafe.

We would visit Georgia Aquarium, World of Coca Cola, Candytopia, Illuminarium Atlanta, Atlanta Motor Speedway (NASCAR), Piedmont Park, Centennial Olympic Park and Martin Luther King Historic District. We could also go see any comedy or musical shows that are going on at the time.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m so grateful for the people in my life who have supported me through everything—even when it wasn’t easy or convenient for them, they were there for me anyway. Thank you for being there for me when I needed you!

My grandmother Mary helped me become the woman I am today. She was always there to offer words of wisdom and encouragement. My aunt Sheron, who was there for me when I was a kid and still is today, has been an incredible support in my life. My husband has always had my back and supported me through everything that life has thrown at us. My kids help keep me grounded and make sure I’m always on track with my goals. Kate—my friend who has always encouraged me and provided words of wisdom when I needed them most. My BBTF family Lyn and Gracie for always being there. And last but not least, My Imperial Nations Family for having great energy and encouraging words.

Website: BellabyTinaFoy.com

Instagram: instragram.com/bellabytinafoy

Facebook: facebook.com/bellabytinafoy