We had the good fortune of connecting with Sugar Preistley and we’ve shared our conversation below.

Hi Sugar, what was your thought process behind starting your own business?
I actually started my brand based off selling swimwear. I would promote my swimwear products by making trendy transitional videos on tiktok, pole dance videos of my favorite songs on Instagram or just sexy homemade music videos but I was doing all of this faceless. I obviously wasn’t comfortable about people I personally knew knowing about who was behind this brand. I just wanted to express myself without being judged by others or being stereotyped. It was my little secret so that’s why I named my business Sugar’s Secrets. The next step was to find a happy medium with being erotic and tempting while adding class and mystery. From there, I became a powerful, creative, feel-good, feminine energy that’s sensual, tantalizing, alluring, and confident. I started to exude a sublimating energy that essentially attracted out of fullness. Connecting to my feminine energy is what ultimately made the business magnetic. So I can see why people have a stereotype of myself and my business standing for something that can be so provocative instead a woman using her dark feminine energy and setting her mind to whatever she does inside and out. I chose my way of being more of a visual expressive creative and thats why I feel so misunderstood. But no matter what, I love my business. An now, i’ve expanded my brand into fitness and started SugarPot Fitness under Sugar’s Secrets. I work with clients all over the world helping their fitness needs and goals. So not only do I transform their bodies, i also teach them to increase their self love, how to be confident and sexy. From there, I’ve created my emporium of merchandise that promotes sensuality and self confidence. Starting with intimate lingerie to swimwear to my logo bucket hats. My logo is one of my favorite parts of my brand because its the perfect symbolization. Its 2 S’s standing for Sugar’s Secrets, one S is backwards to shape a woman’s body. It describes my business perfectly.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Sugar’s Secrets is an empowering brand that promotes women empowerment and embracing their sensuality while feeling beautiful in their own skin. The brand helps women radiate an erotically-charged magnetizing energy. And this energy may be used as power for everything you do to create your own success. I remember when I first started my business, I made all new social media platforms and tiktok was one of those platforms. Thats where it all began. i was promoting my swimwear with a video and a supporter comments, wow you have a really nice body, whats your workout routine. I dropped my daily workout routine and went viral. And SugarPot fitness was created. From there I had swimwear and started fitness training and coaching. Once i realized i started to have a base of supporters, and realized they loved me as a person, i sat down with a graphic designer and she made my logo which is so precious to my brand. It symbolizes my brand perfectly. 2 S’s standing for Sugar’s Secrets, one S is backwards to shape a woman’s body. I started my own merchandise and came up with my corduroy bucket hats. After finalizing those details, i wanted to start my own intimate lingerie line so i dropped my first set. Now I’m just expanding my audience to expand my brand. Starting to show more of Sugar’s Secrets sensual side and wanting to express my self more visually. It hard to explain my vision but once I put more projects out, people will understand the erotic, tempting, tantalizing, alluring side of the brand and why it can be so magnetic.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many hot spots to hangout in Atl when you want to have a good time. My favorite places to eat are Bar Taco, Capital Grille, The Optimist, and South City Kitchen! If I wanted to go out for a drink, my favorite places would be Blue Martini, McCrays Tavern, The Vortex, and Fat Tuesday.

I love going to the Battery and Atlantic Station to walk around, eat, drink, have a good time with multiple entertainment areas such a bowling, shopping, sporting games, etc. I also love going to Top Golf.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout to all my family who has supported me on my journey with my business. If it was either reposting a post on social media or purchasing products from me, I am completely grateful for the love and support. I’d also like to all my close personal friends who’ve encouraged me every day of being an entrepreneur and who has supported me as well. Especially my sisters, The Preistley’s, who include Dash and Spicee Preistley. All my photographers, videographers, editors, graphic designers, I couldn’t do any of this without you.

Website: www.sugarssecrets.com

Instagram: http://www.instagram.com/sugarpreistley

Twitter: http://www.twitter.com/sugpreistley

Youtube: https://youtube.com/channel/UChBMGTpwuRSG5xqKDrE14Xw

Other: http://www.tiktok.com/@sugarssecrets http://www.pinterest.com/sugarssecrets
Contact info: Sugarpreistley@gmail.com 4702226477

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