We had the good fortune of connecting with Stephanie Purcell and we’ve shared our conversation below.
Hi Stephanie, we’d love to hear more about how you thought about starting your own business?
I’m actually a freelance producer for TV, film and live events, but a few years ago my husband ventured into real estate investing and asked me to help him fix up a few properties. What started as a fun, artistic side venture eventually grew into the business I have today. When I was starting out I was just creating designs that I liked, but along the way decided to become a certified designer and have since, produced DIY videos for Home Depot, been quoted in Realtor.com, Apartment Therapy, Martha Stewart, Bob Vila and more!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I describe my unique design style as eclectic, travel-inspired, often vintage, and color-inclusive; and I want to help others discover their own unique design style! I’ve learned a lot of people are not even sure what style best speaks to them, so my first step is to always help my clients determine their preferences. I also want my designs to be accessible for all and believe everyone should have a space they love. Before I got started in interior design I thought that having a curated space meant either having a lot of money or having a set forever home. Now I realize you don’t have to have either. Even if you are living in an apartment with a year lease – you should still be able to have a space that speaks to you!
I specialize in online interior designs which means that everything can be done remotely – which means I can offer my services at a fraction of the cost. After my clients fill out a survey and send in pictures of their space, I discuss their needs and wants in more detail and then get started designing! I send mood boards with suggested items, themes and colors for approval and them move on to their final design. At the end of the process my clients receive a 3D render of their space with the new design implemented, showing them EXACTLY what their space will look like and how to set it up.
I am also excited to announce that we are starting a new design service for short-term rentals. It is a growing need that many property owners are discovering. A well defined and designed spaced rents better. Think about it, when you are traveling and looking for somewhere to stay do you want to stay in the basement bachelor pad with the litter box in the corner? Or a well organized room with an intentional floor plan. My design services not only take into account appearance and those all important first looks, but also the sustainability of the place and the furniture/products used. Short term rentals can see a lot of traffic and the furnishing choices need to be able to hold up, be inexpensive to replace if broken and still look nice.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love all things BBQ and Georgia is known for its good meat, so the first place I would take a friend when visiting is Fox Bros BBQ in the Battery. That way after our meal we could wander around the outdoor shops and maybe catch a Braves game at the stadium next door.
I would also suggest brunch and a walk on the Beltline. It is a great place to people watch (and dog watch!)
One of my favorite places to end a night is at the S.O.S. Tiki Bar in Decatur. It is a small little bar packed with personality and atmosphere. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout goes out to my husband who really started me on this journey and has continued to encourage me along the way. Being an interior designer wasn’t something I originally sought out to do, but I am loving the path it has lead me on and am so grateful to have such a supportive husband.
I also wouldn’t have a design business without the education I received from the New York Institute of Art and Design. I had creative ideas before them but no real training prior.
Website: www.redesignedclassics.com
Instagram: @redesignedclassics
Linkedin: https://www.linkedin.com/company/75099131/admin/
Facebook: https://www.facebook.com/redesignedclassics
Image Credits
Mandy McGregor Photography Skip DeBusk