Meet Sierrah Penniex | Boutique Owner/Women Empowerment

We had the good fortune of connecting with Sierrah Penniex and we’ve shared our conversation below.

Hi Sierrah, can you tell us more about your background and the role it’s played in shaping who you are today?
I am from Racine, WI and I have always lived with family members growing up. My mother have always been in and out of jail when I was young. I have also been from foster home to foster home but I didn’t let that define who I am today. I have been through a lot throughout my childhood BUT GOD BUT GOD! He had other plans for me. I didn’t allow my past to affect my future. I wanted more out of life. I was so determined to create a better life for my children and I.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets my business apart from other businesses is that Looks Of Your Desire Boutique truly values our customers. I always try to build relationships with my customers because your customers want to know that you care. It’s more then just collecting money from your customers I want to hear from my customers. I always encourage my customers to leave feedback about their experience and what we can do to make their shopping experience more efficient and easy. I am most proud of overcoming many obstacles throughout my life and not letting them define who I am today. I am also proud of opening my business in the middle of a pandemic and to still be in business. That’s nobody but God. I use be from job to job and I never lasted long at a job because I never liked being told what to do. I have always been a hard worker. So one day I was working at McDonald’s and I didn’t like it at all. I was 16 years old at the time and I remembered telling myself that I won’t be working for anyone for long. And here I am today a few years later with my own business. This rollercoaster sure hasn’t been easy. I definitely had some setbacks but I kept going. I didn’t give up. I overcame the challenges because I kept going and I found what worked for my business. I have learned that when running a business you have to give it your all because if you don’t your business is not going to be successful. Your business operates off of you so you have to be consistent. That was my downfall I wasn’t being as consistent as I should have and it caused my business some minor setbacks. I would like the world to know that Looks Of Your Desire Boutique is here for our customers and we are also all about empowering and uplifting women.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would definitely visit Looks Of Your Desire Boutique to do some shopping. Then we would go checkout some nice wine tasting places of course lol. I would also go visit Taste Of Soul because they play good karaoke. We would also go to a nice spa because who can’t use a nice massage right lol. We also would go to a basketball game because I really enjoy watching basketball. Kobe Bryant was my favorite player. R.I.P. to him.

Who else deserves some credit and recognition?
First and foremost I would like to give honor and thanks to GOD because none of this is possible without him. I have a few people that I truly appreciate but my children Logan and London definitely deserves a shoutout because if it wasn’t for my children I wouldn’t be the mother or business women that I am today. My children’s grandmother Lurline Gordon also deserves a shoutout because she has been such a wonderful help in helping me with my children. She’s always ‘encouraging me and telling me that GOD will make a way whenever I’m going through tough times. She’s an amazing women. I appreciate her so much.

Website: Looks-of-your-desire-boutique.myshopify.com

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Facebook: Looks Of Your Desire Boutique

Image Credits
Turner Morris