We had the good fortune of connecting with Shannon Coombs and we’ve shared our conversation below.
Hi Shannon, is there something that you feel is most responsible for your success?
The most important factor behind my business hands down is CONSISTENCY. The importance of consistency shows that it’s not just about showing up regularly; it’s about building a foundation of trust, connection, and improvement that has sustained my business in the long run. Being consistent within my business has help establish not just a business but a BRAND. A brand that over time, has been established in the minds of my customers, which builds recognition and trust. My consistent efforts allow me to put a face to my brand. Which provides a personal touch that helps customers relate to my business on a more human level, fostering a strong connection. Also, being consistent breeds reliability. When my customers know they can count on me consistently to deliver quality products and services, they’re more likely to remain loyal and continue to support my business. My consistency also provides ample opportunities to lear and adapt. In a fast-paced and ever-changing industry, showing up allows me to develop my skills and knowledge, ensuring my brand to remain competitive. Ultimately, consistency is about playing the long game, while instant success is appealing, it’s often the businesses that CONSISTENTLY work towards their goals that achieve lasting success.
What should our readers know about your business?
GlamChasyn is not just an online boutique; it’s a journey of empowerment, self-expression, and growth. What began as a vision in the world of accessories has evolved into a dynamic fashion brand that resonates with women from all walks of life. Established four years ago under the umbrella of a popular MLM company, GlamChasyn has transformed into a force of its own, symbolizing strength, faith, and a commitment to uplifting women through fashion.
GlamChasyn’s journey commenced as an online accessory haven, specializing in jewelry that allowed individuals to embellish their personal style with elegance. Over time, our founder’s dedication and vision led to the expansion of our offerings. From jewelry that whispers stories to eyewear that frames confidence, purses that carry dreams, and clothing that exudes personality, GlamChasyn’s repertoire is a fusion of artistry and individuality.
The transition from an MLM company to an independent brand was not a decision taken lightly. Fuelled by an unquenchable hunger to flourish and guided by prayers, GlamChasyn embarked on a path less traveled. This transformation marked the turning point, allowing GlamChasyn to carve its identity as a beacon of authenticity and resilience.
GlamChasyn is now a cherished virtual boutique, where fashion isn’t just about aesthetics; it’s a means of empowerment. As the brand grew, so did its message – inspiring women to embrace their inner strength and radiate confidence. With each new collection, GlamChasyn invites women to express themselves fearlessly, just as the brand itself did by stepping into its own light.
At the core of GlamChasyn’s success is the unyielding commitment to consistency, growth, and learning. The path to building a brand from the ground up isn’t without its challenges, but GlamChasyn has triumphed by embracing the journey. Through dedication and determination, the brand thrives, demonstrating that with unwavering effort, dreams can transform into reality.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my girls hit the Raleigh, NC we would definitely take advantage of all of the restaurants and nightlife that the downtown area offers. We are currently at the age where clubbing isn’t our go to. So I know they would enjoy the vibe, food and drinks of the rooftop bar, Level 7 or the delicious breakfast of Big Ed’s.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have come a long ways in my business and I know I wouldn’t be as far without the continuing support and understanding of my husband, Mike Cooley. It takes a real support system and understanding person to be okay with many long nights of work, constantly in my phone working and time away from home. So I am grateful to him for his support.
In addition, I also want to shoutout the best business and content coaches, who have guided and poured into me. This last year, with the help of @BEATLIFE_MATT, business coach, and @HEAVYONTHECONTENT, content coach, my business has grown so much through my content guidance.
Website: www.GlamChasyn.com
Instagram: www.instagram.com/glamchasyn
Facebook: https://www.facebook.com/GlamChasyn
Other: https://www.tiktok.com/@glamchasyn
Image Credits
Photo Credit: Kim Green