We had the good fortune of connecting with Shannon Cade and we’ve shared our conversation below.
Hi Shannon, what was your thought process behind starting your own business?
I actually didn’t start out wanting to start a business. In 2012 the idea I had was to make something that would control my young son’s eczema and was safe to use on his skin every day. I found Shea butter was a great moisturizer while also being known to soothe and calm eczema. I experimented with mixing the shea butter with different oils and skin-safe fragrances. I shared it with a couple of friends who liked it and asked for more. That is when I decided to make that move and turn it into a business.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Butter Luv specializes in hand-made scented whipped Shea Butter, made with skin-loving oils and wonderful fragrances that hydrate and moisturize your skin, giving it a healthy glow. We have fragrances for every-BODY, men, women, and children. We also sell a variety of soaps, like, African Black Soap, Whipped Soap, and scented fun-shaped soaps. I’m excited about showcasing my new products, while also getting back out and doing big events, getting my products in even more people’s hands. Covid 19 slowed me down, but it didn’t stop me. In the beginning, it was not easy. I made adjustments along the way and as time went on it got a little easier every day. I still face challenges just like any other small business but I try to learn from my mistakes and not let them consume my whole mood and keep pushing. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate this shoutout to my family and friends. and of course, all of my loyal customers who ditched their lotion for Butter Luv and never looked back. Thank you all for your support. Special shoutout to my husband Darnell who talks me off the ledge daily when I feel like throwing in the towel.
Website: www.butterluvs.com
Instagram: @thebutter_luv
Facebook: @butterluvs